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We offer unique products that are all handmade and one of a kind pieces. We use an advancedcement mix which gives an incredibly strong, smooth, and tactile surface thatis more similar to ceramic or aluminium than it is to concrete.
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After a good long bit of trying to master the pen tool and bezier curves, I threw in the towel. I began focusing exclusively on hand drawn work. Not only did this better suit me, but as I leaned more into the craftsmanship of hand drawn logos, I began to fall in love with the distinct and unique style of logos drawn by hand.
When beginning any sort of logo design project we inherently begin with brand strategy: we work to understand the brand story, vision, mission and values; what is their unique selling proposition (USP), who is their target market, what does the competitive landscape look, talk and feel like, etc. All of these findings ultimately inform our creative, branding and logo design process. With these insights, the questions to be answered by a graphic designer such as serif vs san serif or blue vs green begin to almost answer themselves.
While yes, essentially every brand needs to live in a digital space, not all brands and logos need to look or feel digital. Drawing logos by hand and utilizing hand lettering and hand drawn typography for branding oftentimes reduces the digital feel of a brand. The softer edges and loose imperfections of hand drawn logos is something that feels authentically human, and many brands could use a bit more approachability and humanity.
As shown in the name itself, hand-drawn typography is created with tools such as pencils, pens, and brushes: even going so far as using software and drawing tablets to replicate organic movements in the text digitally.
As many brands now prioritise minimalism, the illustrative uniqueness and imperfections can make a brand more recognisable. They ultimately make it more memorable, mainly when used across all branding/advertisement.
It involves the selection of typefaces, point sizes, line lengths, and line and letter spacing, among other elements: this is a critical aspect of graphic design and plays a significant role in branding and marketing.
It can also be used to express emotions, personality and flair, and create a distinctive visual identity for a brand. In essence, typography is the visual representation of language and is essential in any communicative design.
Furthermore, brands use type to establish credibility and create consistency across their marketing materials. For instance: concept design, websites, logos, packaging, and social media graphics. It is a powerful tool for creating a strong brand identity.
In comparison to hand-drawn calligraphy, digital typography uses software and presets to create and manipulate type. Typically, this style tends to have a more corporate feel, in which it is precise and uniform by design, for its audiences and what they want to convey as a brand.
In the last few years, hand-drawn typography has become an increasingly popular option in branding and design. There is a distinct trend towards conveying authenticity, individuality and meaning, which has caused more brands to make hand-drawn type a focal design point.
Some specific trends include incorporating organic shapes, textures and patterns, using expressive lettering, and also mixing both illustrated and digitally manipulated type. It is also being used to create fantastical designs alongside the more mainstream trend of minimalism and sophistication.
In conclusion, hand-drawn typography offers several advantages and disadvantages in the realm of branding and marketing. On the one hand, the technique can create unique, flexible, and emotionally engaging branding that resonates with target audiences. It can also effectively increase brand recognition through uniqueness and memorability.
Beautiful handmade lettering, calligraphy and typography designs for type lovers. All lettering and typography designs created by top Instagram artists and graphic designers. This lettering showcase have remarkable art modern fonts, calligraphy, quotes, handmade lettering, typography posters, brushes with bristle effects and watercolor style typo all are great for inspiration.
N2 - Basics Illustration 03: Text and Image explores the basic function of illustration: the interpretation of words into pictures and the interplay of text and image as two forms of visual representation.The basic principles of graphic communication are introduced through case studies and examples in which the relationships between illustration and text are analysed and explored.The book features a wide range of work demonstrating diverse visual languages, ideas, techniques and skills. It also examines the production of artefacts, for example, artists' books, graphic novels, posters and handmade typography, stencils, graffiti, and fonts designed by illustrators.
AB - Basics Illustration 03: Text and Image explores the basic function of illustration: the interpretation of words into pictures and the interplay of text and image as two forms of visual representation.The basic principles of graphic communication are introduced through case studies and examples in which the relationships between illustration and text are analysed and explored.The book features a wide range of work demonstrating diverse visual languages, ideas, techniques and skills. It also examines the production of artefacts, for example, artists' books, graphic novels, posters and handmade typography, stencils, graffiti, and fonts designed by illustrators.
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