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As part of the service agreement terms and conditions with Islamic Services of America (ISA), each company understands the requirement to have a Halal logo on product packaging upon completion of the Halal certification process.

ISA furnishes several different logo options to choose from including the three as seen below. The standard circle seal is globally recognized and recommended while the others are more subtle and usable in the domestic USA market.

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It would be counterproductive not to reflect a Halal logo on certified products. It is most practical to complete the Halal certification process by proudly and rightfully reflecting a Halal logo for all to see with its reciprocal benefits.

The consumer may simply move on to another product brand and check the ingredients list even if it is not actually Halal certified like yours. This could be avoided with a simple placement of a Halal logo on the packaging.

When you apply a logo on your website, product label, or marketing materials, you indicate that your brand aligns with whatever the logo imputes. For example, when you put a USDA organic logo, you impute that your product and brand align with the USDA organic programs. However, if you were to put the logo of (the fictitious) Starship Organic on your label, consumers would not be familiar with the symbol and may not believe your product to be on the same level as a USDA organic-certified product. Companies seek to apply various logos and symbols to their products to differentiate their products as being different or on standard with other products in their category. The symbols are generally used to build trust in the brand, which in turn grows the organization. Thus it is extremely important.

Just as you would be discerning and not trust Starship Organic to provide you with organic certification, it is even more important to be discerning when it comes to halal. When consumers see an organic logo they do not recognize, they may simply not trust it.

These are logos issued by authorities formally organized under the approval and authority of the Federal Government. The government usually vests the complete authority regarding halal matters in the hands of these authorities, who are then responsible for reviewing applications and supervising and certifying companies who apply for their respective halal certification programs.

Most reputable accredited halal certification authorities have trademarked logos that are bestowed to companies that they certify. Each certification organization might have their own standards, processes, and scopes of service. However, when they are members of globally recognized councils like the World Halal Food Council, they are generally recognized across the world to have good halal standards and practices. Consumers often recognize these symbols and will trust them.

The next category of certifiers with logos that may be trademarked are not recognized to other certifiers and perhaps halal consumers. AHF advises companies to avoid these organizations and their symbols. Simply the investment made into the process and certification will not yield similar results if the same resources were invested into obtaining certification from a credible organization.

This is by far the most detrimental logo a brand can place on its label. Not only do certifiers like AHF reject such logos (if a company were to try to sell a product to an AHF client), they are a form of self-certification that exposes a company to serious risk. Self-certification is not suitable for food safety, nor should it be for halal. It is better to place no logo than a generic halal logo.

AHF strongly advises consumers to be careful when assuming a product with a generic logo is halal. AHF encourages consumers to actively demand that companies obtain an independent halal certification.

If you want universal acceptability and seek to build maximum global trust in your product and brand you should apply the American Halal Foundation (AHF) halal logo. On the other hand, you should avoid generic halal logos at any cost.

If you seek to apply a halal logo/symbol to your product, you will need apply for halal certification. After the completion of the certification process, your account executive will send you a logo packet, and you may apply the logo to your label in accordance with the Logo Usage Policy.

Upon the successful completion of the halal audit, your products and facility are now officially certified as halal and recognized as such internationally. Your products will bear the most recognized symbol of integrity, authenticity, and wholesomeness in the world. You may add products or facilities at any time by simply contacting your Account Executive.

The efficiency with which AHF works has saved us a substantial amount of time and money. The custom solution that was created for quality controls for halal were logical and made sense in our operational structure and has not created any extreme changes to our process

IFANCA is a global leader in halal certification. Since 1982, we have worked to promote halal. We understand global halal standards and requirements and have optimized the halal certification process. Our process is simple, cost effective and efficient, and easily implemented.

There were no significant variations in brain activity when participants viewed Halal and non-Halal logos; in contrast, there were significant brain changes in the ventromedial prefrontal cortex region when meat images were labeled with Halal and non-Halal logos. This suggests that the Halal logo only has an influence on perception when it co-occurs with a product.

A halal emoji does not exist, but the characters required to display Halal in Arabic are supported on all modern computing platforms and can be copied and pasted for use when an Arabic keyboard is not available. This is the closest approximation of a halal emoji.

Halal Certification is the process of having a qualified, independent third party supervise the production of consumables and harvesting of livestock, attesting that they were completed in conformity with the preparation and ingredient qualifications of the highest halal standards. Our products are halal certified by the Islamic Food and Nutrition Council of America.

Many of our consumers have expressed that our all-natural halal meats and poultry offer a markedly improved taste, texture, and freshness compared to commercial meats, which lack this careful and intentional supervision. Our overarching mission is to promote ethical consumerism. For a deeper understanding, we encourage you to watch 'Food, Inc.'.

The new logo, on the other hand, takes a vastly different approach. Instead of the 'signature' green found in most halal logos across the world, the new Indonesian one sports a rather attractive dark purple shade.

Though it looks good from a design standpoint, you can't really deny that it's hard to see 'Halal' in Arabic, despite the Romanized version being crystal clear in all-caps. Adding to the mixed reactions is the shape of the calligraphy-style logo, which resembles gunungan (mountains) from traditional wayang puppet theater.

While it certainly isn't as easy to identify 'Halal' in Arabic in the new logo, it's more than clearly displayed in conventional letters. It also helps set Indonesian-certified halal products apart from the rest due to the unique design.

The halal logo has become the world standard and barometer that determines product quality. Therefore, at this time halal has become a universal phenomenon which is appreciated by various nations. - Indonesian Sharia Economics Masterplan 2019-2024

Halal issues that are being discussed a lot lately slowly lead businesses to certify halal of their products. Moreover, this was also strengthened by the enactment of Law Number 33 of 2014 concerning Halal Product Assurance Act which was passed on October 27, 2019.

This makes halal certification an important instrument in the success of the global industry, especially the halal world. By having a halal certificate, the product will have many competitive advantages. At present, halal certificates are guarantees that certain products have been thoroughly investigated and declared in accordance with Islamic sharia law, therefore, the ability of halal logos and certificates to legally convince the Muslims to consume these products.

In Indonesia, for example, there is only one recognized halal logo, the Halal MUI logo. This logo has been known throughout the world and is recognized by various halal certification bodies. Products that bear the halal label are the main choices of Muslims nationally and globally. On the global scene, to date there are 45 halal certification bodies that are recognized by LPPOM MUI from 26 countries. All consisted of 37 institutions in the slaughtering category, 40 institutions in the raw material category, and 22 institutions in the flavor category.

Halal certification by the MUI plays an important role because it is defined as examining certain product processes and meeting hygiene, sanitation and safety requirements. Products that are halal certified by the board can use the halal logo registered trademark. Therefore, Hughes and Malik (2017) in the Sharia Economic Master Plan of the Republic of Indonesia 2019-2024 consider halal certification as the key that enables the development of a successful global halal industry. Competitive advantage is gained by companies with halal certification, especially if they want to penetrate the Muslim community in many countries.

Meanwhile, several other opinions were also quoted from the Master Plan for Sharia Economics of the Republic of Indonesia 2019-2024, saying that halal certification would be a contributing factor in consumer purchasing decisions, whereas failure to obtain halal certification will be a relatively large loss for entrepreneurs.

With a halal certificate, a number of multinational companies now see clear opportunities in developing Muslim-friendly products. Large industries still dominate the halal food and beverage market because all products sold both for domestic and foreign markets are already halal certified. Then the large scale of production and broad market share to enter the international market made large food and beverage packaging companies become major players in the halal food and beverage sector. (*) e24fc04721