HaidyAgric Ltd | E-commerce Platform: HaidyFood Maaket

HaidyFood Maaket is Africa's leading e-commerce platform, designed to revolutionize food procurement and interstate trade. We provide a secure, efficient, and trusted marketplace that connects traders, suppliers, and buyers with top-quality products. Our mission is to transform Africa’s wholesale food trade by offering a seamless digital platform that ensures product authenticity, transparency, and reliability.

 Our innovative platform streamlines the sales process, not only for our own agricultural products but also for other manufacturers, agro-processing companies, smallholder farmers, and food businesses. HaidyFood Maaket integrates marketing and promotional services tailored to meet the needs of wholesalers, traders, and sales agents across the continent.

 Looking forward, we are implementing USSD codes to enhance accessibility for users with limited internet access, while optimizing logistics management, supply chain operations, and real-time inventory tracking. Supported by a dedicated team of marketing and sales experts, our platform is positioned for rapid growth and strategic market penetration. Join us in shaping the future of Africa’s food trade.

 Problem Statement

The problem HaidyFood Maaket addresses is the dangerous and inefficient nature of Africa's wholesale food trade, particularly for women traders, who face extreme risks during interstate commerce. These women, often forced to embark on long, unsafe journeys in open trucks designed for transporting goods, are regularly exposed to violence, robbery, and other life-threatening dangers. For instance, in 2001, my mother and 21 other women were robbed during such a trip. Tragically, these incidents continue today, such as the murder of Madam Sarah in 2023 and the attack on Mr Dominic, who was blinded in 2024. This constant threat to personal safety has severe economic and emotional consequences, leaving traders vulnerable and unable to conduct business securely.

 In addition to the physical dangers, the shift to a digital marketplace also poses challenges. Many traders, already wary due to prevalent fraud and unethical behaviour by online buyers, are hesitant to adopt digital platforms.

 Impact on People Living in Poverty: These risks and inefficiencies affect traders living in poverty, particularly women, who rely on food trade for their livelihood 

HaidyFood Market's Solution

HaidyFood Maaket is an innovative, tech-driven platform designed to address the significant challenges in Africa's wholesale food trade, specifically targeting the safety risks, inefficiencies, and lack of trust that have plagued the sector for years. By focusing on both physical and digital safety, the platform eliminates the need for traders, especially women, to embark on dangerous journeys, improves trust in transactions, and ensures reliable logistics.

How HaidyFood Maaket Addresses the Problem

1. Physical Safety Risks: HaidyFood Maaket removes the necessity for traders to undertake perilous road trips. Traditionally, traders, particularly women, have faced violent attacks, robberies, and kidnappings while transporting goods. By providing a fully digital platform where traders can conduct transactions, the platform reduces the need for long-distance travel and significantly minimizes physical danger. According to our business projections, this solution can reduce travel-related risks by up to 70%​

2. Verification and Trust: A major barrier to traders engaging with digital platforms is the fear of fraud. HaidyFood Maaket addresses this by employing a two-way verification process, ensuring that both buyers and suppliers are verified. The platform utilizes on-ground verification officers to confirm the authenticity of products and suppliers, significantly reducing the risk of fraudulent transactions and building trust among users​

3. Logistics and Delivery: we partner with trusted third-party logistics providers to handle transportation. This ensures the safe and timely delivery of goods, so traders do not need to travel themselves. 

4. Digital Access for All: In many rural areas, smallholder farmers and traders lack smartphones or internet access, which limits their ability to engage in digital markets. HaidyFood Maaket solves this by integrating USSD technology. This enables traders in areas with limited internet connectivity to participate in the marketplace using basic mobile phones, significantly expanding market access​

                 Vision

Our vision is to become Africa’s leading and most trusted wholesale marketplace for food products, serving as the global platform where African food can be purchased from anywhere in the world. .