T Gunavathi
M.Sc. Computer Science & IT
Yadava College, Madurai

Profile Summary
A dedicated and results-driven Digital Marketing professional with over 8 years of hands-on experience in SEO (On-page & Off-page), Social Media Marketing, Local SEO, and more. With a background in Computer Science and IT, I possess the technical expertise combined with creative strategies to drive business growth and enhance online presence. I specialize in building comprehensive digital marketing strategies, improving search engine rankings, managing paid campaigns, and creating compelling content that resonates with target audiences.

Core Skills

On-Page Optimization:
Expert in optimizing website content, meta tags, images, internal linking, and page structure for better search rankings. Ensuring websites are technically sound for improved performance across search engines.

Technical SEO:
Experienced in conducting comprehensive technical SEO audits, fixing crawl and indexing issues, optimizing Core Web Vitals, improving website speed, implementing structured data (Schema Markup), XML sitemaps, robots.txt, canonical tags, redirects, and enhancing overall website performance for better search engine visibility.

Off-Page Optimization:
Implementing effective link-building strategies, digital PR, social media engagement, and influencer outreach to boost website visibility, authority, and organic rankings.

Backlink Strategies:
Developing and managing a diverse, high-quality backlink portfolio to improve domain authority, search engine rankings, and overall SEO performance.

Keyword Research:
Conducting in-depth keyword research and competitor analysis to identify high-traffic, relevant keywords for content optimization and increased search visibility.

Content Writing:
Crafting SEO-friendly, engaging, and user-focused content, including blog posts, landing pages, service pages, and product descriptions that drive organic traffic and conversions.

Answer Engine Optimization (AEO):
Optimizing content for AI-powered search experiences, featured snippets, voice search, People Also Ask (PAA), and answer engines to improve visibility across Google AI Overviews, ChatGPT, Gemini, and other AI search platforms.

AI SEO:
Leveraging AI-powered SEO strategies, AI-assisted keyword research, semantic search optimization, content optimization, and Generative Engine Optimization (GEO) techniques to improve search performance and future-proof digital marketing strategies.

Meta Ads:
Planning, creating, and optimizing Meta Ads campaigns across Facebook and Instagram for lead generation, website traffic, brand awareness, engagement, and conversions. Experienced in audience targeting, A/B testing, budget optimization, Meta Pixel setup, conversion tracking, and campaign performance analysis.

Social Media Marketing:
Creating and executing social media strategies that increase engagement, brand awareness, and lead generation across Facebook, Instagram, LinkedIn, and other platforms.

Google Ads:
Managing Google Ads campaigns focused on maximizing conversions, improving ROI, and optimizing campaign performance through continuous analysis and refinement.

WordPress:
Building, managing, and optimizing WordPress websites with a focus on user experience, technical SEO, website speed optimization, responsive design, and SEO best practices