I am the Full Professor of Digital Marketing at Erasmus University. I am an Associate Editor at Marketing Science, an Area Editor at the International Journal of Marketing Research, and a finalist of the INFORMS Society for Marketing Science Long Term Impact Award and of the John Little Award.  I am also a member of advisory boards of high-tech startup companies. At RSM,  I co-founded various university centers and initiatives in applied machine learning, data science, and business analytics.