How does digital marketing help small businesses?
Effective digital marketing helps small businesses learn the online habits of customers so they can better target ideal customers. ...They will allow you to create personalized and very targeted marketing campaigns for specific types of people and, eventually, turn them into buying customers.
All Small Businesses Use Social Media
Almost all small businesses (88%) use social media as part of their digital marketing strategy.
While the opportunity for face-to-face communication is limited due to the restrictions of the coronavirus pandemic, companies can reach their customers through social media.
Small businesses can create brand campaigns and showcase testimonials online as a way to engage with their audience.