SURAJKUND INTERNATIONAL
SURAJKUND INTERNATIONAL
CRAFT MELA
CRAFT MELA
Embedded Files
"Revitalizing the Surajkund International Craft Mela with vibrant, contemporary design, blending tradition and innovation."
ABOUT EVENT
ABOUT EVENT
AIM & VISION OF MELA :
AIM & VISION OF MELA :
Discover hidden crafts and experience authentic village life at the Surajkund International Craft Mela near Delhi.
Promoting skilled artisans and preserving India's crafts, the Surajkund International Craft Mela offers a vibrant marketplace and authentic cultural experience.
ROAD CONNECTING SURAJKUND
ROAD CONNECTING SURAJKUND
DATE & TIME :
2nd to 18th February
10:00 AM - 7:30 PM
LOCATION :
Faridabad, Haryana
FOOTFALL :
Over 1 million
TARGERT AUDIENCE
TARGERT AUDIENCE
PRIMARY:
Adults (18-30)
Middle age (30-50)
SECONDARY:
Students (10-17)
Senior (50-60)
THEME STATE : GUJARAT
THEME STATE : GUJARAT
Gujarat is the vibrant theme state, hosting diverse artists from 20 Indian states and countries in traditional and open-air theaters.
PARTNER NATION : TANZANIA
PARTNER NATION : TANZANIA
Tanzania's art scene, from Maasai beadwork to modern urban expressions, reflects creativity, tradition, and the nation's diverse cultural heritage.
CULTURAL PARTNER : NEHHDC
CULTURAL PARTNER : NEHHDC
NEHHDC promotes North Eastern crafts, connecting artisans to markets. "Purbashree" Emporia in multiple cities showcase indigenous handicrafts, enhancing economic, cultural, and social opportunities.
What Interests People To Visit?
What Interests People To Visit?
USER PERSONA:
USER PERSONA:
Name: Neha Gupta
Age: 45
Occupation: Marketing Manager
Interests: Art, culture, and handicrafts
Location: Delhi, India
Appreciates the diverse craftsmanship showcased. Enjoys exploring different cultural exhibits. Seeks unique handcrafted items for home decor. Enthusiastic about supporting local artisans. Enjoys traditional music and dance performances. Values the Mela as a platform for cultural exchange and promotion of traditional crafts.
Name: Priyank Sharma
Age: 23
Occupation: Graphic Designer
Interests: Art, Culture, Handicrafts. Appreciates diverse crafts, cultural performances. Engages in workshops, learns new skills. Enjoys exploring stalls, interacting with artisans. Shares experiences on social media, promotes artisans' work. Looks forward to discovering unique handmade treasures each year.
PHOTO GALLERY
PHOTO GALLERY
LOGO VARIATIONS:
LOGO VARIATIONS:
FINAL LOGO :
FINAL LOGO :
LOGO CLEAR SPACE & COLOUR SEPARATION : LOGO LOCKUPS :
LOGO CLEAR SPACE & COLOUR SEPARATION : LOGO LOCKUPS :
LOGO SCALING :
LOGO SCALING :
PRIMARY FONT : The Heart Of Everything
PRIMARY FONT : The Heart Of Everything
SECONDARY FONT: Trueno
SECONDARY FONT: Trueno
INFORMATION DESIGN : MAP
INFORMATION DESIGN : MAP
STAGE DESIGN :
STAGE DESIGN :
GATE DESIGN :
GATE DESIGN :
DESIGN APPLICATION :
DESIGN APPLICATION :
- SOCIAL MEDIA POST
- VEHICLE ADVERTISEMENT :
MOCKUP
- BILLBOARD ADVERTISEMENT :
- BILLBOARD ADVERTISEMENT :
- T-SHIRT DESIGN :
- CAP :
- GIFT BAG :
- BADGE
Designing the Surajkund International Craft Mela event provided hands-on experience in event management, creativity, and cultural appreciation. Through the journey, I learned to coordinate logistics, create engaging designs, and embrace diverse cultural influences, fostering personal growth and a deeper understanding of global traditions.
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