Omnichannel Fashion & Retail Consulting

Working with emerging fashion brands to provide product merchandising and buying including:

Creating and maintaining merchandising assortment plans based on sales history, customer demand/targets
Monitoring purchasing data and market trends
Measuring and setting product performance KPIs (velocity, margins, revenue, customer targets) to optimize decisions
Developing product assortment matrix to optimize the product mix
Leading market research and analysis to inform the business of trends & pricing strategies
Developing a balanced investment strategy to hit company GPM targets
Identifying and recommending new business opportunities to drive future growth
Leading open to buy and hindsight reviews

About Amrita

Amrita Ghosh is a global merchandising strategist with over 15 years of retail experience spanning leading brands across the fashion industry. A noted expert, Amrita has held positions within wholesale, direct to consumer retail and omnichannel businesses. She has consulted for emerging digitally native brands such as Winky Lux and Roucha, worked for designer brands such as Diane von Furstenberg (DVF) and Rebecca Taylor and held buying and planning positions at Macy’s and United Colors of Benetton.

Amrita has a deep understanding and applied passion for product across fashion, beauty and lifestyle brands. Her portfolio has included identifying and recommending new business opportunities to drive future growth as well as developing and maintaining merchandising assortment plans. She effectively combines creative with analytical thinking, measuring and setting product performance KPIs (velocity, margins, revenue, customer targets) to facilitate decision. Amrita has curated and optimized product assortments and led market research and analysis to create better brand, trend, and price strategies.

Amrita received her Masters of Business Administration in Marketing & Management from Marymount University and holds a Bachelor of Science in Business & Finance from American University Kogod School of Business. She has also studied Fashion Merchandising Management at the Fashion Institute of Technology. Amrita lives in New York City with her husband. She is an avid reader and her interests include international travel, food and design.

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+1-646-450-4571

New York, New York, USA