Welcome to Grad Up - tips and resources to guide and inspire you in your advertising graduate scheme application.

Grad Up was founded to help demystify what can be quite an opaque industry from the outside, especially for those from non-advertising/marketing degree backgrounds. It aims to explain some basics of the industry, as well as giving you advice on deciding which agencies and schemes you might want to apply to.

The guide focuses on grad schemes at London-based creative agencies for account management and planning roles, but we hope to expand beyond this in the future. Grad Up is not affiliated with any agencies or formal bodies and the tips are intended as an independent and informal guide.

We are still very new, and would love to hear your stories, suggestions and thoughts on content that would be useful for you. Email us, or tag & tweet us to get involved.