What is MZ Generation?
Millennials and Gen Z
: It is a generic term for millennials born in the early 1980s to early 2000s and Generation Z born in the mid-1990s to early 2000s. It is familiar with the digital environment and is characterized by pursuing the latest trends and exotic experiences different from others.
Gen MZ ’s Interest after COVID-19
Until 2019, we wanted to return to our destination or go back to some memories of the past after our trip. However, in 2020, the number one related word for "I want to go back" changed to "daily life." While 4,522 references to "travel," which was the No. 1 target in 2019, the number of references to "daily life," which was the No. 1 target in 2020, was 14,956, three times the No. 1 target in 2019. In addition, schools are becoming objects of strong aspiration amid a series of school bans. Looking at the related term "I want to go," the number of references to "I want to go to school" in 2019 was only 41,087, but in 2020, it increased to 129,305, ranking fourth.
Then, will people go offline after the Pandemic?