Good Packaging Tips: Make Your Product Stand Out
With thousands of new product items entering the market on a regular basis, manufacturers have the make sure that their brand stands out. Marketing, promotions, and product packaging and branding are growing industries by themselves. From designing the brand to creating the product packaging and labels, each component plays a role in ensuring the product’s success. That is why companies specializing in advertising, branding, and design are often hired to assist in the product development process.
The product packaging is the first thing that the consumer sees on the shelf. It tells what the product is all about through the careful selection of imagery, words, and packaging supplies material. When breaking down the essential components of good packaging, the following components matter:
1. Convey a Clear Product Message
Some product labels cram a lot of information in such a small amount of space. The essentials are often lost in all of the unnecessary details. An effective packaging should be able to convey the product purpose and brand at a quick glance. Within a few seconds, when the consumer fails to notice these important info, then there are a lot of unnecessary details in the packaging. Failure in this category, at times could lead to consumers mistaking a product for another.
2. Avoid Misleading Imagery
The image used in the exterior packaging should clearly reflect what is inside the box. In the race for the most attractive package, graphic designers sometimes go overboard with the imagery depicted in the packaging. This misleads the consumer in thinking a certain product has more to it. In the long run, this could impact its overall brand image. Consumers value honesty. Knowing what is really inside the container is what matters in making purchasing decisions.
3. Highlight Authentic Elements
From the packaging supplies to the images, there are ways to highlight the authentic components of the product. This could be done without compromising the the need to be memorable and creative with the presentation. Being authentic does not mean using just an actual plain image of the product. It could mean tapping into other unconventional design elements to highlight the product strength.
4. Make it Stand Out
When a brand is placed in a shelf alongside rows and rows of the same product, it should be able to stand out. It should elicit a visual response even when viewed from a distance. Shelf impact has been used by the industry to gauge a product’s attractiveness to consumers. It takes more than just colors and expensive looking designs to make a product pop out. Even minimalist packaging can stand out in a shelf.
5. Develop a Practical and Flexible Brand Packaging
Flexibility is also important when creating a product packaging. It should also be able to withstand trends and still remain relevant in years to come. The designer should also think about the practical aspects of product packaging. Consumers appreciate a product that has been designed with their convenience in mind.
A Final Word
Product packaging is the first thing that a potential customer sees when shopping. For those who work in the field of product design, combining the aforementioned elements could help them come up with a design that would be able to satisfy consumer demands.