Good Packaging Tips: Make Your Product Stand Out
With thousands of new product items entering the market on a regular basis, manufacturers have the make sure that their brand stands out. Marketing, promotions, and product packaging and branding are growing industries by themselves. From designing the brand to creating the product packaging and labels, each component plays a role in ensuring the product’s success. That is why companies specializing in advertising, branding, and design are often hired to assist in the product development process.
The product packaging is the first thing that the consumer sees on the shelf. It tells what the product is all about through the careful selection of imagery, words, and packaging supplies material. When breaking down the essential components of good packaging, the following components matter:
1. Convey a Clear Product Message
Some product labels cram a lot of information in such a small amount of space. The essentials are often lost in all of the unnecessary details. An effective packaging should be able to convey the product purpose and brand at a quick glance. Within a few seconds, when the consumer fails to notice these important info, then there are a lot of unnecessary details in the packaging. Failure in this category, at times could lead to consumers mistaking a product for another.
2. Avoid Misleading Imagery
The image used in the exterior packaging should clearly reflect what is inside the box. In the race for the most attractive package, graphic designers sometimes go overboard with the imagery depicted in the packaging. This misleads the consumer in thinking a certain product has more to it. In the long run, this could impact its overall brand image. Consumers value honesty. Knowing what is really inside the container is what matters in making purchasing decisions.
3. Highlight Authentic Elements
From the packaging supplies to the images, there are ways to highlight the authentic components of the product. This could be done without compromising the the need to be memorable and creative with the presentation. Being authentic does not mean using just an actual plain image of the product. It could mean tapping into other unconventional design elements to highlight the product strength.
4. Make it Stand Out
When a brand is placed in a shelf alongside rows and rows of the same product, it should be able to stand out. It should elicit a visual response even when viewed from a distance. Shelf impact has been used by the industry to gauge a product’s attractiveness to consumers. It takes more than just colors and expensive looking designs to make a product pop out. Even minimalist packaging can stand out in a shelf.
5. Develop a Practical and Flexible Brand Packaging
Flexibility is also important when creating a product packaging. It should also be able to withstand trends and still remain relevant in years to come. The designer should also think about the practical aspects of product packaging. Consumers appreciate a product that has been designed with their convenience in mind.
A Final Word
Product packaging is the first thing that a potential customer sees when shopping. For those who work in the field of product design, combining the aforementioned elements could help them come up with a design that would be able to satisfy consumer demands.
How to Easily Level Your Surfaces
Do you ever get extremely annoyed when your table is uneven at a restaurant? It causes your table to shift every single time someone decides to take a bite to eat or accidentally rests their elbow on the table. That sorta stuff makes me have a less enjoyable experience overall while I’m eating, and that, in turn, makes me less likely to return to the restaurant of choice. It just isn’t great for anyone.
Similarly, playing pool on a pool table that slants absolutely destroys a fair, fun, and neutral game. Sometimes people get lucky with shots that shouldn’t have fallen in or others lose a game to a wrong roll. A slanted table eliminates a fair game with integrity and skill, and all you end up wishing is that the place you’re at would get a fix to the situation.
Well, your problems to both of these issues are solved. Just use shims.
Shims are typically thin strips of wood that can raise an object a tiny amount to make the surface level. You can stack multiple shims to get the desired effect for whatever you’re leveling off.
But what if you don’t have shims available? Sometimes it’s quicker to grab something that is close at hand and pretty cheap in order to save you some money and a trip to the store. Well, we’ve got a few things you could use instead of an actual shim, and they all do the same job as a shim!
Napkins or newspaper
You’ll be able to find one of these somewhere. Because even if you’re at home, you could use some newspaper or even old printer paper folded up to fix your table. And when you’re out at a restaurant and napkins are the only thing available, they’re free and handy ASAP.
Think about all the old packaging supplies you’ve gathered since online shipping became a huge industry. You’ve surely got some old boxes laying around. Rather than laying an entire cardboard flat beneath your uneven table, think about cutting it down to match the size of the table’s leg. While you don’t have to be perfect by any means, having it mostly unseen keeps it hidden from the eye, making the table like brand new again with no faults.
We’ve all done this when eating out at some point in our lives. For whatever reason, salt and sugar packets are basically made to be makeshift shims. They’re small enough to fit right under a table leg, and they’re just thin enough to raise the side of the table that’s needed.