Gluten Free Food Market Assessment, Growth Opportunities, Share, and Forecast to 2032
The global gluten-free food market was valued at USD 6.74 billion in 2023 and is forecast to grow from USD 7.28 billion in 2024 to USD 13.81 billion by 2032, reflecting a compound annual growth rate (CAGR) of 8.33% during the 2024-2032 period. North America led the market with a share of 51.63% in 2023. Additionally, the gluten-free food market in the U.S. is expected to experience substantial growth, reaching an estimated value of USD 5.90 billion by 2032. This growth is attributed to increased awareness about celiac disease and a rising preference for healthier diets.
Gluten-free foods are mainly intended for individuals with celiac disease or gluten sensitivities, as gluten consumption can cause various health issues, including intestinal inflammation.
However, the demand for gluten-free products is increasing even among people without gluten-related health issues due to the perceived health benefits. Gluten is commonly found in baked goods, providing texture and shape, but it offers no significant nutritional value. As a result, many consumers are opting for gluten-free diets to support weight loss, improve digestion, and boost energy. Furthermore, the growing interest in functional foods and innovations in the "free-from" product categories are expected to drive market expansion during the forecast period.
Information Source: https://www.fortunebusinessinsights.com/industry-reports/gluten-free-food-market-100188
Segmentation
Market Analysis by Type, Distribution Channel, and Region
The market is segmented by product type into baby food, pastas & pizzas, snacks & ready-to-eat (RTE) products, bakery items, and condiments & dressings. Distribution channels include supermarkets/hypermarkets, convenience stores, specialty stores, drugstores & pharmacies, and online retail. Geographically, the market is divided into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Report Overview
This report provides a comprehensive analysis of key market segments and trends. It investigates the factors driving and limiting market growth, including the impact of COVID-19. Additionally, it explores regional developments and strategic initiatives taken by prominent industry players.
Market Drivers and Challenges
Increasing Gluten Sensitivity and Celiac Disease to Boost Market Growth
The growing prevalence of gluten intolerance and celiac disease is expected to increase demand for gluten-free food. According to Clinical Gastroenterology and Hepatology, approximately 1.4% of the global population suffers from celiac disease. Additionally, rising consumer demand for free-from and convenience foods is likely to further fuel market growth. The increasing reliance on convenient, nutritious foods, along with a preference for flavorful products offering health benefits, will contribute to the expansion of the gluten-free food market.
However, high product prices and limited market penetration could pose challenges to growth.
Regional Insights
North America to Maintain Market Leadership with Shift Toward Healthier Diets
North America is anticipated to continue dominating the gluten-free food market, supported by a growing preference for healthier eating habits. The market in the region was valued at USD 2.72 billion in 2020 and is projected to retain a significant share moving forward. Increased awareness of celiac disease and the availability of gluten-free products are expected to accelerate market growth.
In Europe, rising demand for free-from products, particularly in Germany, Italy, and the U.K., is promoting the adoption of gluten-free alternatives. Manufacturers are innovating with products like gluten-free pasta to drive sales and market expansion.
In the Asia Pacific region, increasing digitalization and westernization are fostering greater acceptance of gluten-free foods. Additionally, the expanding artisanal bakery sector is expected to contribute to market growth.
Competitive Landscape
Product Innovation as a Core Strategy for Industry Players
Key players in the gluten-free food market are focusing on product innovation to attract consumers and strengthen brand loyalty. For example, in June 2021, Ulrick & Short Limited launched Fazenda Nutrigel, a gluten-free functional flour designed to enhance the texture and viscosity of gluten-free baked goods. This launch aims to expand the company's consumer base and bolster its market presence.
Additionally, industry players are utilizing research and development, business expansions, acquisitions, and cutting-edge production technologies to gain a competitive advantage.
List of Key Players Profiled in the Report:
The Kraft Heinz Company (Illinois, U.S.)
The Hain Celestial Group Inc. (New York, U.S.)
General Mills Inc.(Minnesota, U.S.)
Kellogg’s Company (Michigan, U.S.)
Conagra Brands, Inc. (Illinois, U.S.)
Barilla G.E.R Fratelli S.P.A (Parma, Italy)
Noumi Limited (Australia)
Enjoy Life Foods (Mondelez International) (Illinois, U.S.)
Alara Wholefoods Ltd. (London, U.K.)
Prima Foods Ltd. (South Wales, U.K.)
Industry Developments
April 2021 – Nestlé SA launched a new line of gluten-free meals designed to cater to diverse consumer dietary preferences and lifestyles. The company also introduced protein-packed products, such as the Cauliflower Crust Chicken Mozzarella Piada, Triple Cheese Macaroni & Cheese Bowl, and Pasta Bolognese Bowl.