Giuliana Isabella is an Assistant Professor of Marketing at Insper - Research and Education Institute in São Paulo, Brazil. She is a highly educated individual, having earned a Ph.D. in Business Science with honors from the University of São Paulo, with an emphasis in Marketing. During her Ph.D. studies, she spent a year at the Fox School of Business at Temple University in Philadelphia, deepening her knowledge of the field. Additionally, she holds a Master's degree in Science, also with honors, from EAESP-FGV, and spent a semester at the Keller School of Business at Indiana University during her Master's program.

In her research, Giuliana Isabella focuses on consumer behavior, decision-making, emotions, facial expressions, experimental psychology, and neuroscience as applied to marketing. Her work is highly regarded in academic circles and has been published in several peer-reviewed journals.