Gik blue wine is radically different from all the other wines on the market. It combines red and white grapes with organic pigments to produce a vibrant blue colour that immediately sets it apart from the competition.
None of us had any experience in winemaking. Our team of six consists of two engineers, two business school students, one designer and one DJ. In order to create the wine, we had to partner up with the University of the Basque Country and the food research department of the Basque Government.
What makes Gik wine stand out is its beautiful bright blue color. Proudly described by its creator as "revolutionising the world of wine with a blasphemous drink," this blue wine was a big success, with sales of 100,000 bottles in 25 countries.
They're still fighting. And they still selling their "wine," though at the time of writing Gik is out of stock in the U.K., (although it's currently available for pre-order in the U.S.). Whether that's a result of demand or the E.U. regulation slam is uncertain.
I am a Manhattan-based writer covering luxury travel and luxury residential real estate. I was a contributing writer at Barron's Penta magazine where I penned the Trendspotting column and also covered luxury real estate, pursuits, collecting and other topics. I am co-editor of Pursuitist, the luxury lifestyle site and served as co-editor of Luxist, the luxury lifestyle and travel website at AOL where I oversaw the Luxist Awards, a program that honored the very best in fine living. For 13 years I was a staff writer at Forbes magazine, where I covered real estate, insurance and personal finance, among other areas. I am also the author of six books, including \"The Closet Entrepreneur\" and \"The Business of America is Business.\" Follow me on Twitter at @carriecoolidge and Instagram at @carrie.coolidge1
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