What is GetResponse?

GetResponse is an email marketing app that allows you to:

• create a mailing list and capture data onto it

• send e-newsletters to the subscribers on your list

• automate your email marketing using ‘autoresponders’

• view and analyse statistics related to your email campaigns – open rate, click through, forwards etc.

In recent years however, GetResponse has shifted its emphasis considerably — the product now aims to be more of an ‘all-in-one’ e-commerce and online marketing solution, rather than a ‘traditional’ email marketing tool.

Accordingly, in addition to email marketing features, GetResponse now also provides a website builder, chat features, ecommerce features, webinar hosting, landing pages and automated sales funnels.

GetResponse pricing

There are six pricing plans:

• Getresponse Free — this is $0 and lets you use a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.

• Basic — this starts at $19 per month and lets you send an unlimited number of emails to up to 1,000 subscribers.

• Plus — starting at $59 per month for up to 1,000 subscribers.

• Professional — starting at $119 per month for up to 1,000 subscribers

• Max — custom pricing.

• Max² — custom pricing.

• The new ‘GetResponse Free’ plan

• GetResponse has traditionally differed from some of its key competitors’ offerings in that unlike some of them — notably Mailchimp and AWeber — it didn’t offer an entirely free plan.

• With the recent launch of its new ‘free-forever’ plan, Getresponse Free, that situation has changed — you now have the option of using the platform for free indefinitely.

On the plus side, this free version of GetResponse comes with some pretty decent features — the plan lets you access core email marketing features, the full range of templates, a website builder and a landing page builder.

However, to use this plan your list must be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t be able to use any autoresponders or automation features on this plan at all.

But even so, the free plan represents a good way to try the product out and to get going with email marketing — especially if you have a small list and just want to send newsletters occasionally to it.