Gervasio Minoza

Core Skills:

Web Marketing Data Analytics: Google Analytics, Adobe Analytics, WebTrends

BI & Visualization: MS Power BI, DAX, SQL Server Reporting Services, Google Data Studio, Tableau

Database: MySQL, PostgreSQL, MS Access, Excel, Elasticsearch, Splunk

Big Data: Pandas, Numpy, Pyspark, Apache Spark, Data Bricks, Jupyter notebook, Big Query

Web Dev: HTML, CSS, JavaScript, Bootstrap, Python, Flask

Platforms & VM: Windows, Linux, Mac, VMWare, Virtualbox, Docker, Vagrant

Network: LAN/WAN, TCP/IP, DHCP, DNS, OSI Model, Security, Manageability

Productivity: Google App Suite, Office 365

Professional Experience:

Data Analyst / Power BI Developer

Adobe Jul.2019 – Dec.2019

Collaborated with cross-functional teams to gather requirements & developed high performance Power BI dashboards to support SDLC Project Management Office

• Enriched data models & visualizations via DAX formulas (calculated columns, measures, tables, filters etc...)

• Developed and maintained SQL queries to support data source requirement changes

• Help drive QA principles and best practices to maintain data integrity and consistency

Google Analytics & Data Studio Specialist

Workday Oct.2018 – April.2019

Acted as a liaison between business stakeholders and IT to successfully drive an intranet analytics project to completion

• Analyzed tagging strategies, identified potential sources data of inaccuracies & performed audits improving KPI accuracy by 33% on the first week

• Developed visually engaging & highly interactive dashboards to effectively measure KPIs . Sample here

• Provided report interpretation training leading to actionable insights & drive continuous improvements

Sr. Quality Solutions Analyst

McAfee Security Feb.2017 – Aug.2017

Successfully relaunched a Quality of Service program designed to reduce critical incidents that impact operation efficiency & customer services.

• Collaborated across all functional teams to quantify customer impact to significantly reduced incident rate by 8% saving an estimated 200 man hours in 6 months

• Leveraged Microsoft’s Power BI to significantly improve data management, scalability & shareability

• Developed visually engaging and easy to follow dashboards with clear & actionable insights

Sr. Marketing Data Analytics Consultant

Intel Security Aug.2013 – April.2016

Managed on-premise data analytics tools that support both Marketing and IT related initiatives

• Help analyze data and communicate value security applications for commercial customers

• Created engaging data analytics reports and dashboards to support Marketing business client engagements

• Developed python & shell scripts to extract & create ad-hoc reports for operational diagnostics

IT Support Specialist

Navigatorschools.org Jul.2012 – Jul.2013

Provided IT support for a new Charter School by resolving all network & end user device issues.

• Designed, tested & deployed master operating system images for student labs & staff workstations

• Diagnosed & resolved network related issues (security and manageability)

• Administered Google Apps & Analytics for both intranet & internet sites

Marketing Data Analyst & Application Performance Monitoring Specialist

McAfee Inc. Sep.2008 – Dec.2011

Performed admin duties for web marketing analytics tools & HP Operational Intelligence suite

• Used Microsoft SQL & Reporting Services to aggregate multiple data sources to provide engaging and actionable reports

• Assisted in migrating & upgrading HP Sitescope legacy to Enterprise version

• Diagnosed & resolved all application monitoring profiles issues

Web Marketing Analyst

McAfee Inc. Jun.2002 – Aug.2008

Successfully drove web optimization initiatives for both IT & Marketing teams.

• Partnered with cross functional teams to ensure alignment of business goals & improve site performance

• Simplified complex metrics into easy to understand reports & executive dashboards

• Effectively tracked online campaigns to help drive user acquisition by 10% on average year over year

• Created & analyzed conversion funnels to help drive conversion rates

• Improved overall user experience & conversion rate via A/B Testing methodologies

Web QA Lab Administrator

Network Associates Inc. Apr.2000 – Jun.2002

Established & managed the Web Services QA Lab for internal & external web site development.

• Designed, implemented & maintained the testing environment across all OS platforms

• Developed & performed QA for both product & DAT download posting process

Quality Engineer

Maxtor Network Systems Jan.1999 – Apr.2000

Performed hardware & software testing of network attached storage equipment.

• Collaborated with SW Dev & manufacturing team to identify & resolve bugs & QA product enhancements

• Communicated & documented issues to drive corrective actions and continuous improvement

Customer Acceptance Supervisor

KLA-Tencor Corp. Sep.1995 – Nov.1998

Lead a staff of Acceptance Engineers to ensure quality & on-time delivery of semiconductor wafer inspection tools.

• Acted as the customer liaison between Manufacturing, Engineering, & Sales for entire tool acceptance process

• Successfully drove continuous process improvement initiatives to minimize defects & rework

Quality Engineer

Uthe Technology Inc. Oct. 1991 - Sep.1995

Established Total Quality Management for manufacturing of ultrasonic wire-bonding transducers

• Used statistical analysis to drive continuous improvement efforts from incoming to final inspection.

• Proactively performed process capability analysis to identify problem areas leading to an average of 23 % increase in yield year over year