Gertjan Verdickt

Welcome

As a behavioral economist, I study decision-making through the lens of economic history and infrequently traded assets, like wine. I'm currently a Senior Lecturer in Finance (Associate Professor) at the University of Auckland, where I study how historical trends and the dynamics of asset pricing shape investor behaviour. I have held appointments at KU Leuven and Monash Business School, with visiting positions at the University of Melbourne, Stanford Graduate School of Business and ESE Business School.

My work has appeared in top-tier journals including the Journal of Economic History, Explorations in Economic History, and the Economic History Review, and has been featured by Bloomberg, Forbes, the Financial Times, De Tijd, Trends, Kanaal Z, Yahoo News, the NZ Herald, and TVNZ. In 2025, I received the University of Auckland Business School's Research Engagement and Relevance Award.

To bridge academic insights and practical application, I co-authored Investeren in Stijl (translated into "The Passion Portfolio") and De Psychologie van Succesvol Beleggen. I'm finishing the WSET Level 4 Diploma in Wines and serve on the investment committee of WineFi, a British start-up focused on quantitative fine wine investing. Outside work, I'm an endurance athlete competing in ultramarathons and high-altitude mountaineering.

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