Introducing Digital Businesses

Digital business is the process of applying digital technologies to reinvent business models and transform a company's products and customer experience. Innovative products create new value and connect people to things, insights and experiences.

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E-commerce (electronic commerce) is the buying and selling of goods and services, or the transfer of funds and data, over electronic networks (primarily the Internet). These commerce transactions are either business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer, or consumer-to-business.

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A digital ecosystem is a group of interconnected information technology resources that can function as a unit. The digital ecosystem consists of suppliers, customers, trading partners, applications, third-party data service providers and all related technologies.

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Digital marketing also known as online marketing, is the promotion of a brand to connect with potential customers through the internet and other forms of digital communication. This includes email, social media, and web-based advertising, as well as text and multimedia messaging as marketing channels.