By: Donovan Varney, Ashley Frye, Zachary Knight, and Alex Michalec
An investigative look into the glaring disparities between men's and women's basketball. The gap between the sports at the professional and college level is narrowing, but still undeniable. From Caitlin Clark’s rise, to deep-rooted disparities in media coverage, salary, and sponsorship, this article explores the complex dynamics that separates men's and women's basketball. With fresh insight into star power, growing viewership, and even the impact of AI on the future of the sport, it challenges us to rethink how we support and represent women in basketball.