Genasys INC.


“Over the span of its 27-year history, LRAD and its industry-leading long-range communication systems have developed an exceptional reputation across public safety, defense, law enforcement and commercial sectors,” said Richard S. Danforth, Chief Executive Officer of Genasys. “With our expanded product portfolio that addresses significant business opportunities in larger markets, it is timely for us to rebrand the Company based on our unified, integrated hardware and software platform.”


View the WE ARE GENASYS video by clicking HERE or on the image above.

Public Safety Mass Notification

Genasys Awarded $1.4 Million in Orders from Laguna Beach and Newport Beach, CAlifornia

The Company received $1.4 million in new public safety mass notification orders from the southern California cities of Laguna Beach and Newport Beach. Under the orders, the Company’s unified platform of LRAD® voice broadcast systems integrated with Critical Communications as a Service (CCaaS) software will be installed at several locations within the cities.

“The successful installation and utilization of the initial Genasys LRAD systems installed in Laguna Beach in 2018 led to this award of a city-wide outdoor warning network,” said Richard S. Danforth, Chief Executive Officer of Genasys. “In addition to the initial systems in the downtown retail district and two popular beach areas, several more networked Genasys installations will be located throughout Laguna Beach.”

“Newport Beach conducted a thorough evaluation of the market and selected the industry-leading voice clarity, area coverage and reliability of Genasys systems after discovering that most of the city’s outdated mechanical air raid sirens were non-functional,” continued Mr. Danforth.

From the August 13, 2019 City of Newport Beach City Council Staff Report, “A key improvement over the existing system is voice command capabilities. During a disaster, public safety officials can sound the siren and then give voice commands over the speaker system instructing community members on exactly what to do…”


Public Safety Mass Notification

The (smarter) siren

Technological advances are making public safety communications more effective and reliable

(Courtesy of American City & County)

With the increasing threat of disasters and other dangerous situations, emergency managers and other officials tasked with keeping the public safe need to evaluate the risks of relying on last-century technology as standalone public safety solutions. These installations may not operate when existing power and communication infrastructure fail and most are incapable of broadcasting intelligible voice messages containing specific information on the nature of the emergency and the actions necessary to protect lives. Technological advances in emergency warning and public safety notification are now providing new, highly-effective critical communication solutions to better protect the public before, during and after disasters and other crisis events.

New advances in mass notification technology now enable emergency management officials to provide at-risk populations geographically-targeted, audible voice warnings, notifications and actionable information. These systems are solar powered, have battery backup, and feature satellite connectivity to provide greater system effectiveness and reliability. Software applications are also available to issue geo-targeted alerts to cell phones

These newly available public safety mass notification systems are cloud-based, secure and can be remotely-activated and controlled by authorized users via cell phones, tablets, desktops or laptops. Using integrated voice/siren installations, community leaders and emergency management officials can alert and provide potentially lifesaving information to populations in affected areas. Location-based mobile mass messaging to the cell phones of people in affected areas is also a critical capability of these advanced, yet easy-to-use community safety solutions.


Public Safety Mass Notification

Certain fire prevention ideas should be adopted

(Courtesy of Marin Independent Journal)

Traditional fire sirens with community-wide audible coverage are a low-cost, low-tech method to notify almost everyone that an emergency is in progress. Even better is Mill Valley’s newly installed solar powered long range acoustic devices (LRADs) that not only blasts a siren, but gives verbal instructions.

Those messages include that a fire is occurring at specific locations, instructions to evacuate and information on the safest routes out. During the next PG&E power shut-off, it’s likely many cell phones will be uncharged. The “keep it simple” rule tells us that sirens, especially those equipped with LRAD could be the difference between fleeing safely and death.


Public Safety Mass Notification

Genasys Calls on California Legislature and Governor to Fund Public Safety Technology to Alleviate Dangerous Gaps in Emergency Warning Notification Coverage

“California is subject to frequent and severe emergencies, like the tragic fire in Paradise last year and again this month with several wildfires currently burning in the state,” said Richard S. Danforth, Chief Executive Officer, Genasys Inc. “State leaders know that California is highly susceptible to many types of disasters, including fires, floods, earthquakes and more. Unfortunately, there are large gaps and inconsistencies in the aging siren warning systems in many areas in the state.”

According to Core Logic’s 2019 Wildfire Risk Report, nine of the 15 metropolitan areas most at risk for wildfires are in California, with Los Angeles, Riverside, San Diego and Sacramento at the top of the list. Streetlight Data’s national analysis shows California has 14 of the 100 most evacuation-challenged communities with populations under 40,000.

Even when operational, most of the siren systems installed throughout the state are incapable of providing specific warnings, notifications and instructions about the actions the public should take during an emergency. Advanced technologies that deliver wide area public notification and life safety information are available and should be implemented to help protect people dealing with wildfires and other crisis situations.


Public Safety Mass Notification

Top trends in Critical communications

The world is changing. Data driven. Integrated. Mobile. Automated. Augmented. We now live in a connected world where people obtain information via mobile devices, creating new expectations about the need to receive information—in any situation.

Coupled with these changes is the rise in critical situations and events as a result of increasing populations, shrinking resources, geo-political uncertainty and climate change. The need to distribute clear, life-saving communications during critical events is more important than ever. Yet, recent events have shown us devastating examples of people not getting the critical information they need when they need it.

National and regional governments are taking notice. The EU recently made it mandatory for all member states to deploy or modernize their public warning systems within three to five years. The systems need to deliver critical communications over mobile phone networks to people located in areas of an ongoing crisis or pending disaster. Other jurisdictions in Asia and the Americas are expected to pass similar mandates in the next several years.


Public Safety Mass Notification

Cedarburg, WI School District Installs LRAD Systems

The Cederburg School District in Wisconsin recently installed an LRAD 360XL system. The system will be used for outdoor communication and student safety mass notification at the district's middle school and high school.


Clear Communication and scalable escalation of force

(Courtesy of Tactical Defense Media)

Today’s military forces are required to support the full spectrum of missions - from combat and counterinsurgency to disaster response and humanitarian assistance. Acoustic Hailing Devices (AHDs) were innovated by LRAD in response to the deadly October 2000 attack on the USS Cole.

AHD applications have expanded from maritime force protection to becoming an essential intermediate force capability for the U.S. Military. As part of the military’s intermediate force capabilities portfolio, AHDs are being increasingly fielded in response to gray zone challenges in theaters of operation.

As part of a communication and layered EOF strategy, AHDs give military personnel more time and distance to distinguish between security threats and non-combatants and scale EOF accordingly before using lethal force.



Be Heard

Click on the screen or the VIDEO link below to view the latest LRAD Defense video.



USS Theodore Roosevelt equipped with LRAD Systems

In addition to rail-mounted LRADs, the hanger bay of the USS Theodore Roosevelt is equipped with LRAD SoundSaber systems.

The SoundSaber 300 is the U.S. Navy's line array of choice. SoundSabers deliver general announcements and emergency notifications with exceptional vocal clarity. The unique acoustic dispersion pattern of the SoundSaber line arrays alleviate reflection and echoing to provide uniform acoustic coverage throughout broadcast areas. LRAD’s advanced line array technology ensures broadcasts are clearly heard and understood in high ambient noise environments.

Homeland Security

American Security Today Awards LRAD systems

(Courtesy of American Security Today)

LRAD is a multiple award winner in the Annual ‘ASTORS’ Homeland Security Awards Program for the fourth consecutive year.

The Annual ‘ASTORS’ Awards is the preeminent U.S. Homeland Security Awards Program highlighting the most cutting-edge and forward-thinking security solutions coming onto the market today.

The program is specifically designed to honor distinguished government and vendor solutions that deliver enhanced value, benefit and intelligence to end users in a variety of government, homeland security, enterprise, and public safety vertical markets in the acknowledgement of their outstanding efforts to Keep our Nation Secure.


Wildlife Preservation

U.S. Army Corps of Engineers (USACE) Walla Walla District Considering LRAD Purchase

(Courtesy of USACE Walla Walla District)

In an effort to discourage birds from snatching up juvenile salmon below McNary Dam, the U.S. Army Corps of Engineers (USACE) Walla Walla District is considering purchasing a sound device (called a LRAD or Long Range Acoustic Device) that emits avian distress calls and calls from predatory birds. If purchased, it would also be installed and evaluated over the coming spring and summer.



Genasys Inc. Reports Fiscal Year 2019 Financial Results

  • Record Revenues of $37.0 million
  • Record Bookings of $45.9 million
  • Record Backlog of $27.0 million

“Fiscal fourth quarter revenues improved significantly from the same quarter last year and helped propel total fiscal 2019 revenues to $37.0 million, the highest ever for the Company. Bookings for fiscal 2019 grew to a record $45.9 million, up 26% compared with last fiscal year, resulting in a record backlog of $27.0 million on September 30, 2019,” said Richard S. Danforth, Chief Executive Officer of Genasys Inc. “Growing demand for Acoustic Hailing Devices (“AHDs”) and Public Safety Mass Notification (“PSMN”) systems drove revenue increases of 34% and 12% respectively over the prior fiscal year.”

“The rise in the number and intensity of critical events, such as last year’s deadly Camp Fire in northern California, has national and regional governments taking action to upgrade and modernize their emergency warning and PSMN systems,” added Mr. Danforth. “Increasing geopolitical unrest in many areas of the world and the 2020 U.S. elections are creating a surge of AHD interest and inquiries. These trends and our record September 30, 2019 backlog have the Company positioned for further revenue growth in fiscal 2020 and subsequent fiscal years.”



Genasys Appoints AtHoc Co-Founder, Ly Tran, as Strategic Advisor to the Company

Ly Tran, co-founder of AtHoc and former senior vice president of Blackberry AtHoc, has been appointed as a strategic advisor to the Company.

Mr. Tran co-founded AtHoc, a privately held company that provided secure, networked crisis communications to large companies and government agencies, and served as a company principal and board member from 1999 – 2015. Mr. Tran owned the responsibility for all global sales and go-to-market strategies, resulting in AtHoc becoming the #1 provider of crisis communications to the U.S. Defense and Homeland Security markets. After Blackberry Ltd. acquired AtHoc in 2015, Mr. Tran served as senior vice president of Blackberry AtHoc from 2015 – 2017.

“I am honored to be invited to serve Genasys and its valued customers. Genasys has created a unified platform of long-range voice broadcast systems and CCaaS mobile mass messaging software that delivers revolutionary critical communications solutions to business leaders and government agencies tasked respectively with employee and public safety,” said Mr. Tran. “I am excited to work with Richard and the Company’s management team to make Genasys the industry’s leading provider of public safety and mass notification solutions.”



New Name Is a Look to the Future, Says Genasys CEO

(Courtesy of San Diego Business Journal)

The name change to Genasys does not mean the LRAD business is going away. “I don’t see a tremendous amount of competition” for the directional, long-range hailing devices, CEO Richard Danforth said.

The company’s core business is sending sound over long distances. Its LRAD devices can send a very focused beam of sound up to 5.5 kilometers, or more than 3 miles, and keep the message intelligible. Cities are also adopting the technology for emergency notification.

Danforth noted the firm is expanding to a wider public safety market — one that is worth multiple billions of dollars. Genasys has the only integrated hardware and software solution for the market, he said.


About Genasys Inc.

The Company’s proprietary Long Range Acoustic Devices®, advanced Critical Communications as a Service (CCaaS) mobile mass messaging, and revolutionary integrated voice broadcast and mobile alert solutions are designed to enable users to warn, notify and direct, prevent misunderstandings, resolve uncertain situations, and save lives.

Genasys critical communication systems are in service in 72 countries around the world in diverse applications, including public safety, national emergency warning systems, mass notification, defense, law enforcement, critical infrastructure protection and many more.

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