I have previously read this book, and I agree with everything you have said. Since I primarily work to find creative ideas to communicate difficult investing concepts and products these days, I have read a few similar ones that open up more perspectives about thinking creatively.

"The Copy Book - How Some of the Best Advertising Writers in the World Write Their Advertising" by Taschen features 53 leading advertising creative directors from around the world. Each of them gets a page or two where the authors allow them to share their thoughts and work, followed by the best works they have published (mostly ads).


Rod Judkins The Art Of Creative Thinking Pdf Download


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Many people lack the courage to use a creative approach in their workplace. Almost all creative people feel inadequate in some way, but it is how they deal with that feeling of inadequacy that is important. For example, artist Chuck Close was paralyzed from the neck down but used this disadvantage to transform the way he worked and make his paintings even more interesting. Guitarist Django Reinhardt invented an entirely new kind of jazz guitar style because when some of his fingers were paralyzed in an accident. And writer Ernest Hemingway used his severe dyslexia to develop a new style of writing. Almost everyone suffers from some kind of disadvantage, but creative thinking can show you how to have the courage to transform it into an advantage.

Creative thinkers are not magicians who conjure ideas from nowhere. They have processes and methods. Many people feel that they have no special talents, or think they lack a burning passion, or crave success in an area they are not very good at, or feel either too young or too old or have too many other responsibilities and commitments. The practical techniques creative thinkers use are an example of how almost any hurdle can be overcome with creative thinking.

While Rod has explicitly laid out the distinction between acquiring a skill and cultivating a creative mindset, he has also offered us a master blueprint to harness and apply creativity to every walk of life. He philosophizes that if we are truly seeking to reach the epitome of our creative potential, we need to pursue areas that truly excite us from within, embrace our imperfections and experiment, without being attached to the immediate rewards.

"Historically, people would not associate creative thinking with accounting, and maybe they still don't. But I think it's trending in that direction," said Luke Selvig, CPA, a senior accountant with Boyum & Barenscheer, a CPA firm in Minneapolis, Minn. "CPAs are doing so much more than taxes and auditing now. In our firm, we do a lot of consulting. A lot of it is looking forward to help people tackle issues that may arise."

Ask questions. "Whatever field you work in, we all fall into the trap of accepting that things are done the standard way," said Judkins, who has served as a creative consultant for various businesses, including accounting firms, banks, hospitals, and airlines. He teaches people how to come up with better ways to perform habitual tasks, which can be as simple as asking questions: How many alternative ways can this be done? What can be improved? What could I be wrong about?

Think visually. CPAs tend to be logical thinkers who view the world through the lens of rules and numbers. Trying to process information in a different way, though, can lead you to creative insights. It can also improve your communication with non-CPAs. Judkins gives the example of how Richard Branson, who founded the Virgin Group, didn't grasp the difference between net profit and gross profit, until one of his board members, thinking creatively, drew pictures of fish inside and outside of nets to explain it.

Travel. Encountering new people, places, and cultures exposes you to different ways of doing things, both personally and professionally. When traveling, "you step outside your routine, your comfort zone, and open your mind to new ideas and potential innovations," Watkins said. "You also work your creative muscle because traveling rarely goes exactly as planned, so you have to be flexible and willing to adapt given ever-changing circumstances."

Keep learning. Looking for less technical conferences or learning programs is a good place to start. Watkins attended AICPA's Leadership Academy this fall, and left energized and in a creative mindset. The program encourages peer sharing to help attendees discover different solutions to problems they had faced.

"We all have a creative side," she said. "It's just a matter of broadening your understanding of what creativity is. It can be looking at a problem and thinking of four different ways to solve it. We do creative things every single day."

The ability to generate ideas is fundamental to the process of art and essential to the success of artists. This course aims to introduce you to methods that will help you generate ideas. How do artists get ideas? How do they transform ideas into completed work? For many students the way artists generate ideas is a mystery. Learning about the skills and processes involved in producing and developing your own concepts will increase your confidence in making art. On this one day workshop you will learn the secrets of how artists generate ideas. Working quickly, you will learn practical methods to create ideas and focus on experimenting with different approaches. You'll be encouraged to think in a creative way and to experiment with methods for generating themes and concepts.

The course is open to students of all levels and abilities - from beginners who want to understand the importance of ideas in art to higher-level students who want to refresh their thinking. 



The skills you learn on this short course are transferrable to all the courses within Visual Arts.

You may be considering one of our long, higher level courses that we offer in a range of art specialisms - 

eg Extended Drawing for Artists and Makers,

This workshop will refresh your thinking and kick start your personal ideas.

Rod Judkins is an artist and writer. He gained an MA at the Royal College of Art and has had numerous one man exhibitions across the world. He has also exhibited at Tate Britain, The National Portrait Gallery and The Royal Academy. He lectures on the subject of creativity at universities and to businesses around the world. His first book, Change Your Mind: 57 Ways to Unlock Your Creative Self and his second book, The Art of Creative Thinking, were international best sellers, with sales in hundreds of thousands and have been translated into over fifteen languages. He has delivered creative thinking workshops and talks to some of the worlds top companies such as Apple, Google, Bombay Sapphire and Samsung and to Medical Science students at University College London in The Royal Free Hospital for the last few years.

The secrets of creative thinking by a lecturer at the world famous St. Martin's College of Art who has spent a lifetime researching innovative thinkers. A scuba-diving company faces bankruptcy because sharks have infested the area. Solution? Open the world's first extreme diving school.

The Art of Creative Thinking reveals how we can transform ourselves, our businesses, and our society through a deeper understanding of human creativity. Rod Judkins, of the world-famous St. Martin's College of Art, has studied successful creative thinkers from every walk of life throughout history. Drawing on an extraordinary range of reference points - from the Dada manifesto to Nobel Prize-winning economists, from Andy Warhol's studio to Einstein's desk - he distills a lifetime's expertise into a succinct, surprising book that will inspire you to think more confidently and creatively.

THE ART OF CREATIVE THINKING reveals how we can transform our businesses, our society and ourselves through a deeper understanding of human creativity. Rod Judkins, a lecturer in creativity at the world-famous St Martin's College of Art, will examine the behaviour of successful creative thinkers and explain how all of us can learn from them to improve our lives. Judkins will draw on an extraordinary range of reference points, from the Dada Manifesto to Andy Warhol's studio, via Steve Jobs, Nobel Prize winning economists and many others, and distil a lifetime's expertise into 90 succinct chapters. Along the way he shares the story of most successful class in educational history (in which every single student won a Nobel prize); shows why graphic nudity during public speaking can be both a curse and surprisingly persuasive; and reveals why, in the twenty-first century, it's technically illegal to be as good as good as Michelangelo.THE ART OF CREATIVE THINKING is out now in hardback, eBook and as an audiobook download.

Amazon.comBarnes&Noble.comBooks-A-MillionIndieBoundFind in a libraryAll sellers _OC_InitNavbar({"child_node":[{"title":"My library","url":" =114584440181414684107\u0026source=gbs_lp_bookshelf_list","id":"my_library","collapsed":true},{"title":"My History","url":"","id":"my_history","collapsed":true}],"highlighted_node_id":""});The Art of Creative ThinkingRod JudkinsHodder & Stoughton, Apr 9, 2015 - Business & Economics - 288 pagesA scuba diving company faces bankruptcy because sharks have infested the area. Solution? Open the world's first extreme diving school.


The Art of Creative Thinking reveals how we can transform ourselves, our businesses and our society through a deeper understanding of human creativity. 


Rod Judkins, of the world-famous St Martin's College of Art, has studied successful creative thinkers from every walk of life, throughout history. Drawing on an extraordinary range of reference points - from the Dada Manifesto to Nobel Prize Winning economists, from Andy Warhol's studio to Einstein's desk - he distils a lifetime's expertise into a succinct, surprising book that will inspire you to think more confidently and creatively.


You'll realise why you should be happy when your train is cancelled; meet the most successful class in educational history (in which every single student won a Nobel prize); discover why graphic nudity during public speaking can be both a hindrance and surprisingly persuasive; and learn why, in the twenty-first century, it's technically illegal to be as good as Michelangelo.


Be stubborn about compromise.

Plan to have more accidents.

Be mature enough to be childish.

Contradict yourself more often.

Discover the Art of Creative Thinking. 


*From the publishers of the international bestseller The Art of Thinking Clearly* be457b7860

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