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Kids whose parents are working find it difficult to make time for their kid's extra studies and other activities. Hence kids can't explore more than school studies. So kids are missing an important phase of their learning and development.
Challenges
An app to help the kids in studies and other activities with anyone online, because parents are always busy with their work.
An app that helps to track the progress of their kids.
Easy to use app for kids without the help of parents navigating around.
Possible Solution
A digital solution that helps kids in their extra-curricular activities. An app in which parents schedule mentors for their kids to assist in their studies or other activities.
Design Process
Used the Design Thinking approach for solving this problem. To practice design thinking we followed the below process.
Discover Phase
In discover phase, conducted user surveys, user interviews and made a competitive analysis of our competitors.
Quantitative Research
Created the user surveys, to determine our target audience and to gain a basic understanding of our users. About 67 responses were recorded. And based on the responses here are the key insights presented below
The survey confirmed that working parents mostly spend less time with their kids.
Most of the parents assist their kids with online platforms like youtube; when they get time.
The survey confirmed that most of the users are from non-metro cities because of the pandemic effect.
Most working parents struggle with maintaining a work-life balance.
Qualitative Research
Interviewed 10 potential candidates from the above surveys over the scheduled video call to understand the challenges they face. The key insights are listed below
Our primary users(kids) were easily bored of online classes. Kids love interactive learning.
Parents were annoyed that existing apps need them navigating around the app, they want a simple usable app.
Reviews and ratings of mentors are essential to choosing the best mentor for their kids.
Some are comfortable with having neighboring kids with the right skills as mentors for their kids.
Parents are confused with what exactly their kids love to learn.
Parents are concerned about the long screen times of their kids.
Competitive Analysis
In order to get a solid understanding of how our competitors are doing in the market and to lay out a solid foundation, we did a competitor analysis which consisted of direct and indirect competitors.
I found that there is no interest-picking option for the kids or parents, while onboarding in our competitors. And only one of our competitors had offline content. Two of our competitors had a progress tracker which also has limited capabilities.
Define Phase
Created personas, empathy maps, and customer journey maps to understand more about the user's problems. See the process deck for empathy maps and customer journey.
Meet The Users
Ideation Phase
Created ecosystem to learn more about the domain, task flows to align design decisions with user's behavior, and information architecture to understand the domain and IA which forms the basis for the app.
Information Architecture
Design Phase
Followed the below steps in the design phase:
Paper Sketches
Low-fidelity wireframes with variations
Mid-fidelity wireframes
Final Design
Paper Sketches
Before moving on to the digital wireframes, I started to draw my ideas on paper.
Mid-fidelity Wireframes
Register Flow
Bottom Navigation Exploration
Parent Zone Access
Mentor Profile
Final design with solution
CHALLENGE 1
Mentor Scheduling
Parents can now book neighboring kids as mentors or anyone online, to help their kids with other activities.
CHALLENGE 2
Parent Zone
Parent zone for easy access to kid's progress, profiles, and screen time management.
CHALLENGE 3
Simple to use
The platform has a kids zone that is very easy to access for the kids, where there will be interests from which they can use it to see videos from selected mentors.
Takeaways
The project helped me to learn more about the process of a design thinking framework. Learned to do better visuals with the material design guidelines, by creating a small component library. Also learned how to empathize with the users in a better way
Checkout the process of making Ekalavya! below
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