Link text is the clickable word or phrase in a hyperlink. When link text clearlyconveys a hyperlink's target, both users and search engines can more easilyunderstand your content and how it relates to other pages.

Replace generic phrases like "click here" and "learn more" with specificdescriptions. In general, write link text that clearly indicates what type ofcontent users will get if they follow the hyperlink.


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A title link is the title of a search result on Google Search and other properties (for example, Google News) that links to the web page. Google uses a number of different sources to automatically determine the title link, but you can indicate your preferences by following our best practices for influencing title links.

Title links are critical to giving users a quick insight into the content of a result and why it's relevant to their query. It's often the primary piece of information people use to decide which result to click on, so it's important to use high-quality title text on your web pages.

Google's generation of title links on the Google Search results page is completely automated and takes into account both the content of a page and references to it that appear on the web. The goal of the title link is to best represent and describe each result.

While we can't manually change title links for individual sites, we're always working to make them as relevant as possible. You can help improve the quality of the title link that's displayed for your page by following the best practices.

In this example, the page has a large, visible title that says "2021 admissions criteria", and the element wasn't updated to the current date. Google Search may detect this inconsistency and uses the right date from the visible title on the page in the title link:

Google Search tries to determine if the element isn't accurately showing what a page is about. Google Search might modify the title link to better help users if it determines that the page title doesn't reflect the page content. For example:

When there's more than one large, prominent heading, and it isn't clear which text is the main title of the page. For example, a page has two or more headings that use the same styling or heading level. If Google Search detects that there are multiple large, prominent headings, it may use the first heading as the text for the title link. Consider ensuring that your main heading is distinctive from other text on a page and stands out as being the most prominent on the page (for example, using a larger font, putting the title text in the first visible element on the page, etc).

When the writing system or language of the text in elements doesn't match the writing system or language of the primary text on a page. For example, when a page is in written in Hindi, but the title includes text in English or is transliterated into Latin characters. If Google detects a mismatch, it may generate a title link that better matches the primary content. Consider ensuring that the script and language matches what is most prominent on the page.

If you're seeing your pages appear in the search results with modified title links, check whether your page has one of the issues that Google adjusts for. If not, consider whether the title link in search results is a better fit for the query. To discuss your pages' title links and get feedback about your pages from other site owners, join our Google Search Central Help Community.

Links that send users to content that violates our Community Guidelines are not allowed on YouTube. If you find content that violates this policy, report it. Note: Certain links may not be clickable. Learn more here.

In the Insert link modal, enter the text you want the link to display in the Text to display field [1]. Enter the website you want to link to in the Link to field [2].

Providing good wording for the text in a link can be a challenge. We all want to strive to be as concise as possible, but sometimes we sacrifice meaning in the process. If we are to keep those visitors who are using screen readers coming back to our site, we need to avoid certain pitfalls of link lingo. If a student using a screen reader visits your site or logs on to your course, they have the option to scan links to find what they need. If links are not described adequately, scanning your site or course in this way is not productive.

While screen readers can read a full page to a user, screen reader users may prefer to instead listen to a list of links. In that case, a screen reader may only read the link text and not the surrounding text.

Colorblind users may not be able to perceive color cues. Typically, pages present links as a different color than their surrounding text. Adding underlines or other non-color indicators help users who may not see color. Users who are not comfortable with technology may also appreciate having links underlined.

In general, content editors should avoid using images as links. If an image functions as a link, the image must have alt text that conveys the location and purpose of the link. The alt text should not describe the image. Treat image links as links, not as images.

Giving links a different color from the surrounding text is common on the web. Color differences help sighted users, especially users with cognitive impairments. But, color differences alone are not sufficient for accessibility.

In general, pages should have some non-color away of conveying links. This concern applies most to links that appear alongside or within blocks of text. Links that appear in menus, for example, are clear enough because of their place in a layout.

Each browser has a different default focus style, generally a thin dotted line or faint blue ring. Browser defaults are often imperceptible, especially around image links or on blue backgrounds. As a general rule, designers should design custom focus styles. Focus styles should be noticeable and salient.

Link sizes should be generous. Large link sizes make it easier for users with low coordination or on mobile devices to activate links. Link size consideration is most important for links that are not contained within blocks or paragraphs of text, such as call to action links. Links should be at least 44px wide and 22px tall.

Many designers provide hover styles to give extra cues when a mouse is over a link. Such styles may include a background color, glow, outline, or brief animation. Providing these styles is a best practice. When providing hover styles, it is also best to provide them on keyboard focus.

As a general rule, link text alone should be enough to convey the purpose of the link. But, some visual designs do not allow for descriptive link text. One strategy for dealing with such designs is to include extra text within a span inside the link. Developers can use CSS to hide the extra text visually but still expose it to screen readers.

Assistive technology considers an ARIA description to be in addition to the link text. But, assistive technology considers an ARIA label to replace the link text. For that reason, links with ARIA labels may create a worse experience for speech recognition software users. If the ARIA label does not match the link text at least in part, speech recognition software may not work as a user expects.

When creating links, developers should use the tag. The tag has important accessibility features built in by default. It is keyboard focusable, and screen reader will announce the link as a link. By default, the hover mouse cursor style is set to a pointer, instead of the default arrow.

Developers can emulate links with other elements, such as or elements and JavaScript click listeners. But, these kinds of emulated links need care. Developers wishing to emulate links must include the following:

Digital Technology. to create digital connections between web pages or between elements on web pages using hypertext, or to have such links on or to a web page or electronic document: The page is linked to my online store.The essay links to three of my published articles.

I did not find another way yet and maybe it is not so logical :). But as workaround you may download an attachment from work item. Then you may copy a download link from your browser download page and use it on description field.

The purpose of each link can be determined from the link text alone or from the link text together with its programmatically determined link context, except where the purpose of the link would be ambiguous to users in general.

The intent of this Success Criterion is to help users understand the purpose of each link so they can decide whether they want to follow the link. Whenever possible, provide link text that identifies the purpose of the link without needing additional context. Assistive technology has the ability to provide users with a list of links that are on the Web page. Link text that is as meaningful as possible will aid users who want to choose from this list of links. Meaningful link text also helps those who wish to tab from link to link. Meaningful links help users choose which links to follow without requiring complicated strategies to understand the page.

The text of, or associated with, the link is intended to describe the purpose of the link. In cases where the link takes one to a document or a web application, the name of the document or web application would be sufficient to describe the purpose of the link (which is to take you to the document or web application). Note that it is not required to use the name of the document or web application; other things may also describe the purpose of the link.

Success Criterion 2.4.2 deals with the titles of pages. Here also, the name of a document or web application being presented on the page would be sufficient to describe the purpose of the page. Having the link and the title agree, or be very similar, is good practice and provides continuity between the link 'clicked on' and the web page that the user lands on. ff782bc1db

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