LEGO®️ Build Up is a digital service to empower kids with cutting-edge location-based AR technology and LiDAR to scale up their creativity by knocking down the physical limitation, and integrate their creation into the real world.
Embedded Files
Journey Diagram
Journey Diagram
App Walkthrough
App Walkthrough
Technology Breakdown
Technology Breakdown
LiDAR
With LIDAR-integrated hand-held devices becoming accessible, better and faster scanning of the LEGO creation would be effortless, attractive, and kids-friendly.
Improve the accuracy of scanning and unlock more creative ways of placing kids' creations with existing buildings and landscaps.
LOCATION-BASED
Provide interactive content without using special markers.
Bring kid's attention to the outside world, unlocking more potential for their play experience.
Offer incentives for large-scale engagement and community building.
AUGMENTED REALITY
Enable kids’ creations to be integrated into the real world.
Generate instant gratification.
Largely accessible and supported on main-stream devices.
ACCESSIBLE ALTERNATIVES
For devices without LiDAR, scanning could rely on photogrammetry combined with machine learning instead.
LEGO Stores can carry scanning kiosks and hand-held devices with the app installed for kids to try offline.
Benefit Positioning
Benefit Positioning
Record and share
Take picture or video of the creation placed in the real world and share it.
Go and discover
Travel somewhere to discover others' creations around the location, or use map to see creations around the globe.
Inspire and collaborate
Connect with local community LEGO fans and contribute to digital urban landscapes together.
Participate and influence
Pitch design ideas and respond to calls of social innovation challenges, and build a better future.
Make the world your playground!
Team
Team
Anna Hynowska
24, Warsaw PL
Visual storyteller and media artist, current resident at Fabrica Research Centre.
Zhang Zhan
25, Shanghai CN
Interaction designer and media artist, current resident at Fabrica Research Centre.
LEGO Store photo credit: https://soranews24.com/2016/03/21/worlds-largest-retail-lego-store-to-open-just-outside-of-shanghai-disneyland-park-in-june/
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