Despite its clean geometric appearance, some of Futura's design choices recalled classic serif typefaces. Unlike many sans-serif designs intended for display purposes, Futura has quite a low x-height, reducing its stridency and increasing its suitability for body text.[b] The original Futura design concept included small capitals and old-style figures. These were dropped from the original metal issue of the type and first offered digitally by Neufville Digital under the Futura ND family;[citation needed] small caps are also available in the URW++ digitisation.
Futura Condensed is a condensed version of the original Futura font family. Bold and bold oblique fonts were released in 1930. Medium, medium oblique, extra bold, and extra bold oblique fonts were released in 1936. Light and light oblique fonts were released in 1950.
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This release by Gert Wiescher is notable for presenting the original alternate characters planned by Renner.[51] They have also appeared on a digitisation of Twentieth Century, Monotype's competitor to Futura, a release which allows them to be mixed and matched with the more standard characters and small caps.[52]
The letter height you order is based on the uppercase letter "A" of the font you specify. Depending on the font, some uppercase/lowercase letters may be shorter or taller than the height you specify on the order form so they will look proportionate to each other. Therefore, you may receive some of your lettering in different dimensions than the letter height ordered. If all lettering is ordered in lower case, we still scale the lettering to an uppercase "A" which will make most of the letters smaller than what was ordered. Please contact us if you would like to size your lettering differently from our standards. Please see examples below.
OpenType is a new standard for digital type fonts, developed jointly by Adobe and Microsoft. OpenType supersedes Microsoft's TrueType Open extensions to the TrueType format. OpenType fonts can contain either PostScript or TrueType outlines in a common wrapper. An OpenType font is a single file, which can be used on Macintosh and Windows platforms without conversion. OpenType fonts have many advantages over previous font formats because they contain more glyphs, support more languages (OpenType uses the Unicode standard for character encoding). OpenType fonts also support rich typographic features such as small caps, old style figures, and ligatures, all in a single font.
Beginning with Adobe InDesign and Adobe Photoshop 6.0, applications have begun to support OpenType layout features. OpenType layout allows you to access features such as old style figures or true small caps by simply applying formatting to text. In most applications that do not support such features, OpenType fonts work just like other fonts. Although, the OpenType layout features are not accessible.
Improving on my comment, I would like to make to start by making the absolute contrast between Serif fonts (the small protruding features at the end of the lines), and Sans Serif (literally Without Serif). There are plenty of Sans fonts (fonts without Serifs), strongly associated with the Gothic typeface: Century Gothic, Helvetica, Verdana, Futura, Syntax, etc. Also its important to mention that this is an old fight, even in Stack Exchange communities.
Each font has its uses, as may be obvious to you. However, what I will say is that the increasing use of sans-serif fonts in the use of reading (such as blogs, books, and other mediums, particularly that of e-books) is detrimental to the reader.
I think it all boils down to what you need. In your case you want small pieces of text, mostly to be read diagonally. Let's say you are looking for fast information access. By grabbing a comparison I should mention road signs are typically in Sans, as well other public signage. It might be that its just a modern thing or that it has some scientific background behind it. I would also mention that most chat applications rely on Sans Serif fonts. In fact this very site works with Sans.
For dense web applications I would probably recommend Sans-Serif using a font with a good x-height, mainly because most text is small and the text is limited to simple one or two word titles, labels and data. Dense Web Applications don't usually have multi-line paragraphs of text.
Finally we have a group of fonts that are quite stylized and really only usable for larger headlines. They are usually too hard to read in smaller sizes. They make excellent style statements for various demographics. e24fc04721
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