Job Overview:
We’re looking for a Funnel Builder who knows how to turn traffic into leads and leads into customers. This role focuses on designing, building, and optimizing high-converting marketing funnels across multiple platforms. You’ll work closely with marketing, sales, and content teams to create seamless customer journeys that drive measurable results.
Key Responsibilities:
Design and build end-to-end sales funnels (landing pages, opt-ins, email sequences, upsells/downsells)
Develop funnel strategies aligned with campaign goals (lead generation, product launches, webinars, etc.)
Optimize conversion rates through A/B testing, analytics, and user behavior insights
Integrate funnels with CRM systems, email marketing platforms, and automation tools
Collaborate with copywriters and designers to ensure consistent messaging and branding
Troubleshoot technical issues and ensure funnels run smoothly across devices
Monitor performance metrics (conversion rates, ROI, CAC) and continuously improve funnels
Required Skills & Qualifications:
Proven experience building marketing funnels (e.g., ClickFunnels, GoHighLevel, Kajabi, or similar tools)
Strong understanding of conversion rate optimization (CRO) principles
Familiarity with email marketing automation and segmentation
Basic knowledge of HTML/CSS and integrations (Zapier or similar tools)
Analytical mindset with experience using tools like Google Analytics or similar
Ability to manage multiple projects and meet deadlines
Preferred Qualifications:
Experience with paid traffic strategies (Facebook Ads, Google Ads, etc.)
Copywriting skills, especially for direct response marketing
Understanding of customer psychology and buyer journeys
Experience in e-commerce, coaching, or info-product industries
Key Traits:
Detail-oriented and data-driven
Creative problem solver
Strong communication and collaboration skills
Results-focused mindset
Success Metrics:
Funnel conversion rates
Cost per lead / acquisition
Revenue generated per funnel
Funnel completion rates and engagement