Digital Marketing is one of the hottest industries today, all thanks to the benefits of digital marketing that has brought in a great deal of change in the way marketing operates.
In this blog, let’s understand digital marketing, the scope of digital marketing, and the benefits of digital marketing which make it a lucrative career option.
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Digital marketing is the process of marketing products or services to potential customers via digital channels and the internet. Digital marketing has the same goals as traditional marketing, the only difference is the medium used to convey the marketing message.
Businesses leverage various digital marketing activities such as search engine optimization (SEO), social media marketing (SMM), email marketing, search engine marketing (SEM), content creation, and more to promote their brand to their potential consumers or to retain their customers.
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Because of the larger potential reach at affordable prices, the scope of digital marketing is quite promising with abundant opportunities in the future. Let’s take a look at it.
When we talk about the scope of digital marketing for businesses, it is extremely motivating. Digital marketing has allowed businesses to start allocating their marketing resources to the right set of people through the right channels.
This ensures optimum use of resources and higher conversion rates. Thus, it has become a very integral part of all kinds of businesses today.
And especially since the covid-19 pandemic, Digital marketing has now turned into a necessity. Ideally, it is one of the most effective ways to reach your target market while they’re stuck at home and spending a lot of time on the Internet.
Consequently, this has given a boost to the scope of digital marketing careers. To run smoothly, companies need digital marketing professionals and experts and thus, the job market is growing tremendously.
The biggest contributor to the bright scope of digital marketing is naturally the benefits they offer. In this blog, we have covered the benefits of digital marketing for all important aspects such as:
Here’s how digital marketing is beneficial:
One of the biggest advantages of digital marketing is that it has removed all sorts of geographical barriers.
You can open your doors to foreign countries and offer your services to customers living miles away. You can market to them with just a click and create awareness to people who otherwise had no chances of knowing about your existence.
While we do know that considering a global audience is a very huge number, but that problem can be solved with the next benefit of digital marketing.
Niche targeting means reaching out only to those people who fit your criteria. This can be done with the help of digital marketing. When you advertise on digital platforms, you can filter out the audience as per the qualities that match your target audience and then run ads.
For example, you can filter the location as India, then further filter them as women between the age group of 25-40 and then further go on to filter them as women who are working.
That is how detailed targeting can get and even further. Thus, is the most desirable benefit of digital marketing.
We consider this as the biggest benefit of digital marketing. In the end, all business activities boil down to the money they require. With the extensive reach offered by digital marketing, the costs are comparatively affordable and not a burden.
In fact, the ROI on digital marketing efforts is considerably higher than traditional marketing. This also allows small-scale businesses and start-ups to make optimum use of digital marketing without causing very heavy stress on their budgets.
In our opinion, any company strategy is a waste of time if you cannot measure your performance. This basically means making efforts in the blind.
Compiling a strong strategy and implementing it is just half the battle. Tracking your performance, measuring your success/failure, and taking corrective steps is the ultimate goal.
With platforms like Google Analytics and Google Search Console, you can track the performance of your digital marketing campaigns end-to-end.
That’s how you decide what works best for you and continue those strategies.
As we saw above, with the help of tracking the performance, we can assess where did our maximum sales come in from and accordingly target consumers.
Thus, it simply means higher conversion rates as we investing where we are in demand.
In traditional marketing, it is difficult to impossible to find out where the lead got converted from and thus you may be wasting your time on the wrong leads.
But with digital marketing, this can be solved by targeting a similar audience that had the maximum leads converted.
One of the greatest features of digital marketing is the ability to test 2 different ideas for the same campaign.
Suppose you were running a digital marketing campaign and you are confused between the creatives of the campaign. With A/B Testing, you can run both the creatives to 50-50 of your target audience and see what performed better.
This way you can finalize your campaign’s creative based on results and not just your instinct or gut.
With the help of niche marketing, you can send out personalized messages to a similar audience which increases your chances of converting them into consumers.
Personalization is the key to a consumer’s mind and helping him remember your business.
Email Marketing is the best form of personalized marketing which lets you formally communicate with your customers but with a personalized message.
Winning a customer’s loyalty is the ultimate win for a company. They are the best marketers for your business.
You can retain such valuable customers by sending them out personalized messages for sales and discounts and coupon codes.
You can also remarket to them specifically with special offers and promotions. This ensures that they don’t shift to your competitors in your absence.
We’re all well aware of how people are so interactive and active on social media platforms. This gives a chance to businesses to post interactive content, engage with their customers and answer their queries.
Customers love when brands listen to them and respond to them effectively. They prefer brands that value their voice. Thus, with the help of social media management and marketing, you can effectively communicate with potential customers and build your relationship & reputation.
Social currency is ultimately the presence that you have on digital platforms. It somewhat your digital footprint. With the help of digital marketing, you can consistently increase your social currency, which means your online presence gets bigger and stronger.
How is this beneficial? With everyone present online, the more you are visible to people, the higher the chances of your business being noticed. Which finally brings in more sales.
Thus, increasing your social currency is very important.
One of the important benefits of digital marketing is that it helps you survive today’s rat race. The online world gave birth to many online businesses that solely depend on digital mediums. And then come the brick-and-mortar shops that have established an online presence for themselves.
To be able to have a healthy competition with all of them, digital marketing is a must. It is no longer an added benefit, it is an important element of survival.
These were some of the major benefits of digital marketing. If you wish to learn more about it in detail and apply it to your business or work in a firm, register for this Online Digital Marketing Course which will be your best bet.
And if you want to get deeper into digital marketing, this MBA in Digital Marketing – PG Program can be the perfect start you need.
Now that we’ve seen the major benefits of digital marketing, let’s see how it benefits different segments and people.
For all start-up and small business owners, it may look a bit overwhelming to adopt digital marketing.
But here’s why digital marketing is the best tool for small businesses.
First and foremost, the costs that you will have to incur in the initial stages for digital marketing may look big but are extremely less when compared to traditional marketing.
And along with being affordable, it allows you to reach a larger audience which is very important when you are starting out.
A common mistake that start-ups make is not allocating enough funds in the marketing budget. In the long run, it is necessary to take such calculated steps which may seem expensive at first but are sure to give results.
You will be investing in people who have the highest chances of converting into your users and what more can a company ask for?
And most importantly, if you don’t use digital marketing, your competitor surely is and they will swoop in all the potential consumers while you’re breaking your head.
Thus, the benefits of digital marketing for small businesses are equally motivating and you must consider integrating it today.
As discussed previously, all kinds of businesses can benefit from digital marketing. Be it small or large. But the biggest benefit of digital marketing that stands apart for large businesses is the marketing automation processes.
Being a large-scale company, the number of campaigns that are needed to run and the amount of data that needs to be analyzed is huge.
Automated processes ensure everything is running on time and correctly provided the instructions fed manually are right.
A human interface is definitely required but it eases the process and removes the chances of human error.
Also, the amount of data collected by large companies is tremendous, and if sorted correctly and put to use, it acts as a benefitting factor in targeting your customers correctly.
All these are just a few of the ways that large businesses can benefit from digital marketing. Apart from this, it is important to consider upskilling your employees in digitalization as it is the need of the hour.
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There is a huge demand in the industry for skilled digital marketing professionals but the supply is not quite there. This is where students can bridge this skill gap and carve a career in digital marketing.
Be it you’re a creative person, an analytical thinker, or both, there’s a place for everyone in Digital Marketing.
It is one of the hottest career fields and is opted by many undergraduate and graduate students.
The digital marketing job opportunities for a fresher are very wide and it offers a lot of scope in terms of professional growth as well.
Thus, if you are a student who’s looking to kick start your career in digital marketing, you’re absolutely on the right track. Here are short-term certification courses in Digital Marketing. Choose the skills you would like to specialize in and receive training from the industry’s finest.
Let’s see the perks and benefits of digital marketing careers.
If you wish to learn digital marketing, you can go ahead and pursue it without worrying about your educational background. Your academic background holds little or no importance.
Yes, it might be slightly easier for a marketing student or professional to grasp the principles of digital marketing, but it does not mean it would be a challenge to others. If you’re really keen on learning digital marketing, all you have to do is apply yourself and think out of the box.
Every business is shifting its advertising dollars from conventional marketing methods to digital marketing methods. As a result, companies are on the lookout for digital marketers to help them survive in the market.
With the demand outstripping the supply of digital marketers, companies are remunerating them generously.
In fact, according to a study conducted by Burning Glass Technologies, 4 out of 10 jobs now need digital marketing skills. This shows that digital marketers are in high demand and it never hurts to learn an in-demand skill.
As we mentioned earlier, digital marketers are in high demand and the supply is low. Keeping this in mind, we all know what happens when the supply of something is low, its value increases.
Thus, when you apply for a job as a digital marketer you can negotiate your remuneration and expect a high salary
The digital marketing industry has been growing at a fast pace because of the benefits we just saw.
And despite covid, it continued to grow as it has helped businesses thrive in difficult times and re-establish themselves. And further, it is projected to grow at a higher pace.
If you want job security, now is the right time to equip some digital marketing skills. Because digital marketing technologies will only adapt and advance further. Let’s consider the current COVID -19 pandemic.
It nearly shut every company and industry down. And to survive in this market, what did the companies do? They adapted too! Companies sped up their digital transformation as it is the only way to communicate with their consumers.
Some experts have even termed digital careers as a ‘recession-proof career’.
Digital marketing offers multiple avenues for one to venture. Whether you are a fresher or a working professional, you will definitely find something for yourself.
By learning digital marketing, you don’t just specialize in one skill but multiple skills. Hence, you can choose from a diverse set of career paths like SEO Expert, Social Media Manager, SEM Expert, Analytics Manager, Content Marketing Manager, and more.
If you wish to start your own business and become an entrepreneur, learning digital marketing will definitely benefit you. You can either start your own digital marketing agency or promote your own business.
By pursuing digital marketing, you can generate revenue with the most cost-effective promotion by targeting the right audience. You can also track your progress and deduce better strategies with analytical tools.
If you know digital marketing through and through, you can start your own freelancing business and offer your digital marketing services to clients. Instead of traveling to work every day, you can work from the comfort of your own home! All you need is a functioning laptop and internet.
Many freelancers have been able to carve out profitable careers for themselves and if you think you’re not the typical office-going person, this is the perfect career option for you.
If you wish to switch to a different sector or want to have the freedom to switch, then learning digital marketing is the right step for you.
Digital marketing literally applies to every sector in the world. From pharmaceuticals to fashion, from education to service, you name it, the demand for digital marketing remains the same in every sector.
Digital marketing will help you efficiently apply yourself and build a lucrative career in every sector.
In the digital marketing industry, you will find yourself surrounded by a set of diverse individuals having a diverse set of skills.
By regularly working with a diverse set of people, you will further grow and learn new things from a fresh perspective.
In fact, working in a diverse environment will help you increase your productivity, creativity and help you gain a wider range of skills. Hence, you will grow professionally.
Let’ see the benefits of digital marketing in India holistically.
Digital Marketing has opened endless opportunities in India. There are about 340+ Million internet users in India, where the total population of India is 1.3+ Billion. In India, the growth rate for overall internet users has been 7.8%.
And with the pandemic, everyone has started adapting to carrying out activities online, whether it’s shopping or ordering food, or processing banking activities to name the least.
Now that everyone’s comfortable with everything coming to their doorstep, it has increased the scope of conducting online businesses in India even more.
And for all the digital marketing aspirants, the digital marketing salaries offered in India are highly motivating and future sought.
Thus, the benefits of digital marketing in India for a business as well as for a person wanting to make a career in it are unending and lucrative. In fact, even the government of India favors everything digital. Let’s see how.
Indian Government’s push for Digital India
From 69 million online shoppers in 2016 and more than 100 million in 2017, India has seen a stark rise in the internet population.
Ever since the launch of Digital India in 2015 as an initiative to improve online infrastructure and digital empowerment, there has been mushrooming of a complete market of start-ups, services, and more that connect people globally!
It has resulted in a rise of active internet users, mobile connections, social media traffic, internet banking, and more.