Instagram has changed, and it’s harder to get followers on Instagram than ever before. But don’t worry — its not just you seeing less likes and less reach. It’s…everyone!


The game has changed, and if you want to get Instagram followers in 2018, you’re going to need a fresh approach and strategy.

Here are the tips you need to conquer the ever-changing Instagram algorithm and get more Instagram followers this year:

1. Use Instagram Tools To Increase Followers And Engagement

A number of exciting new technologies have come on the market recently, designed to empower social media marketers and influencers to increase Instagram followers and follower engagement. Below are 3 must-have tools for getting the most out of Instagram:

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http://morefollowersonline.net/ - Buy Instagram followers for $1.45

http://buyfollowr.com/ - Get more followers and likes on Instagram

2. Create An Instagram Competition

While competitions have fallen out of vogue on some social media platforms, they are very much alive on Instagram. Bodybuilding.comrecently used an Instagram competition to select two brand spokespeople.

In the example above, Bodybuilding.com announced the winners of an Instagram contest that helped the brand gain exposure to potential new followers. The competition was particularly ingenious because it motivated the contestants (all Instagram influencers) to encourage their audiences to engage with Instagram posts shared by the Bodybuilding.com account.


3. Amplify Reach With Instagram Ads

Billions of dollars are spent on Instagram ads each year, and those numbers are expected to increase. Brands of all sizes understand that Instagram ads provide a unique opportunity to gain access to a specific group of Instagram users. For those interested in quickly increasing the number of Instagram followers, ads may be a good choice.

4. Develop A Trending Hashtag

Instagram recently announced that users would have the ability to follow specific hashtags. In light of this update, brands should attempt to develop a trending hashtag in order to encourage users to engage with it. If the hashtag is branded, it can also help to increase brand reach.

5. Experiment With Content Formats

Social media marketers have a variety of content types to choose from when posting on Instagram, including photo, video and carousel. Marketers should experiment with each one. Varied formats may help to better engage existing followers, which is critical for those hoping to organically reach new followers through prominently placed content.

6. Invest In An Instagram Analytics Tool

A good third-party Instagram analytics tool is crucial for those who want to fine-tune their Instagram strategy. Some platforms can even help social media marketers correlate follower growth with a specific piece of content or with changes to content strategy, making it easier to double down on the things that are working best.

7. Switch To An Instagram Business Account

An Instagram Business account provides organizations with great flexibility that can make it easier to grow followers. For example, account admins have access to profile performance metrics. Admins can also easily “boost” posts via an inexpensive ad, and can include a button that makes it easy for profile viewers to contact the business via a direct message, phone call, email or text.

8. Learn How Instagram’s Sorting System Works

If you’re interested in developing viral Instagram content, you’ll need to understand how Instagram’s sorting algorithm works. The platform uses a variety of factors, including timeliness, post engagement and post location, in order to determine where the post is displayed in a user’s timeline and whether the post makes it to the Explore page.

9. Solicit Profile Feedback From Your Target Audience

To better understand how you can improve your Instagram marketing strategy, consider soliciting feedback from existing followers. Sending a direct message to followers who are highly engaged may be a good way to acquire fast and meaningful feedback to optimize your strategy moving forward.

10. Display Important Instagram Metrics In Real Time With A Free Dashboard

With so many distractions, focusing at work can be a challenge. For those who want to focus on improving Instagram metrics, using a real-time dashboard like the one offered by Geckoboard can be a convenient way to put the metrics front and center at home or in the office.

11. Regularly Shout Out To Engaged Followers To Encourage Further Participation

As mentioned earlier, content with high engagement tends to attract new followers through improved organic reach. To keep followers happy and regularly engaged, mention them regularly in Instagram posts. Showing gratitude is a great way for brands to keep Instagram users engaged.

12. Keep Up With Instagram Trends By Following Influencers And Big Brands

Trends on Instagram can be fluid. Using a specific filter or hashtag may be all the rage one minute, and the next minute the trend will be dead. To stay on top of trending Instagram habits, follow well-known influencers and big brands. Often, the most popular accounts on Instagram are the ones that set new social media trends.

13. Optimize Share Timing And Frequency

Using a third-party Instagram analytics platform, marketers can optimize the number of posts shared per week, as well as the time the posts are shared, for maximum effect. This can be an effective way to organically increase post reach, which will eventually help you to acquire new followers.