5 Ways FREE MEDICAL CLINICS Will Help You Get More Business

Take advantage of These 7 Free or Low-Cost Opportunities for Healthcare Marketing Kathy.

 Senior Marketing Strategist Doctor, giving a tv interviewSecuring the growth of any healthcare business necessitates a comprehensive marketing strategy and budget. However, numerous Free Medical Clinics  executives, administrators, and doctors also seek straightforward, cost-free means of reaching a local audience.

Most of these free healthcare marketing opportunities are just good business practices and will require time and effort.

Remember that healthcare is just like any other business, and especially nowadays, marketing is an investment in your long-term health. Nonetheless, you can supplement paid advertising with tried-and-true traditional and less traditional strategies for success using these seven free (or nearly free) tips.

#1: One of the simplest ways to increase referrals is to ask for them. However, only a few front desk staff and doctors will request referrals from satisfied patients.

Most patients will gladly comply with your gentle suggestion to leave a kind word with friends and neighbors if they are satisfied with your services. And what is the worst that could occur? They don't act on it.

When dealing with a remarkably positive patient, write a script for your staff to follow. This gives you a simple way to follow up and politely ask the patient to tell their friends and family about you.

#2: Try Facebook Live. We recently spoke with the VCU Health communications team, which utilizes this unique platform to significant effect. They can educate the general public about health issues through Facebook Live and witness a substantial increase in content engagement. While some high-quality filming equipment may be required for this free advertising strategy, other than that, all that is needed is preparation and healthcare expertise.

Your followers won't see your posts often because of Facebook's "Friends and Family First" algorithm update. Some businesses say that organic posts only reach 1% of followers. We typically recommend a social media strategy that is primarily paid for.

Facebook Live, on the other hand, is a great free tool for healthcare marketing to add to your strategy. Facebook sends out notifications to your followers whenever a video goes live, like a free "boosted post!"

#3: Enhance Your Earned Media Coverage Unlike paid media, "earned media" refers to media coverage you have obtained through word-of-mouth. For example, you can get media exposure by being mentioned or quoted in articles, writing articles for thought leadership blogs and publications, or even participating in interviews and feature stories on television.

With the help of social media and other platforms like Medium, which allow you to share your expertise, boosting earned press is much more straightforward. It will be Primary Care Provider, easier for you to persuade others to share your brand with the more high-quality content you produce in your particular field.

Remember that earning media is difficult because you need more control over its success. 

Therefore, being particularly diligent on social media and maintaining relationships with other thought leaders or content producers are essential to gaining recognition.

#4: Manage Your Online Reputation Many doctors find what patients say online is mainly out of their control frustrating. Even though most of this is true, you can work to get ahead of those reviews by responding in a way that shows you care about what patients have to say.

Make contact with your reviewers on review sites online. Make an effort to acknowledge those who have provided positive feedback and devise strategies for resolving issues (without violating HIPAA regarding patient information).

Any additional pointers? 

Words don't mean as much as actions do. Responding to reviews is one thing, but improving your office says a lot about your commitment to patient care.

#5: Optimize Your Website for SEO "Search engine optimization" refers to practices that help your business increase search engine rankings. Unfortunately, most businesses outsource this task because this organic (unpaid) strategy can be time-consuming and complicated to develop.

You can, however, rank near the top of search engines—below paid Free Medical Clinics advertisements—with the right strategy without having to pay for space. 

Although the list is much, much longer, the following are some essential SEO strategies for doctors:

Adding H1s and H2s to separate content, correctly Primary Care using title and image tags, linking to pages throughout your site, obtaining backlinks that point to your site (from associations you belong to, organizations you donate to, colleagues you work with, earned media, and more), updating external directory listings (more on this below), and using keywords appropriately and naturally throughout the text of your website Update Your Directory Listings There are a few reasons why your business relies on your listings in external directories.

You can easily be found by potential patients looking for you in directories like Yelp.

In addition, backlinks that point back to your website are created by guides, which boost your search engine visibility.

The information in your directory listings should be identical across all platforms, spelled and formatted each time identically. For example, among the many popular platforms for listings are the following:

Google My Business, Yelp, Facebook, Bing Places for Business, Apple Maps, Healthgrades, RateMDs, ZocDoc, CareDash, and MarTech are other options. Industry-Specific Health Vitals Listings (many may necessitate one-time or annual payments)

 #7: Follow-up with Patients Typically, the cost of acquiring new patients is significantly higher than maintaining existing ones. Reminding patients of their appointments by phone or email shows that you genuinely care about their health and keeps you in their thoughts.

Reaching out to check on recovery or sending a quick thank you note is different than just good manners for specialties that are unlikely to see returning patients. It helps help patients remember Primary Care Provider that they might want to tell a friend or family member about you!