Who doesn't love gifts? Everyone, including your audience, is expecting it. Well, this prize can be a marketing strategy, you know. Giveaway is a term for him.

Actually, what is the meaning of this terminology? Is there a trick in making it?

The answers are below. Check out the full list, let's go!


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What Is a Giveaway?

We start from the definition. Launching EasyAcc, giveaway is a promotional strategy.

The technical implementation starts from registration. So, from all the registrants, one or more lottery winners were selected.

They will be given a special gift. In a marketing context , this gift is usually a promotional product.

This is reflected in the Indonesian term, namely promotional gifts.

This marketing strategy is not just an activity to burn money for nothing, you know. It is not inferior when compared to marketing in the form of online advertising .

This was disclosed by the Advertising Specialty Institute. In 2016, they conducted a study entitled Global Advertising Specialties Impressions Study .

As it turns out, most people enjoy using promotional products. The average duration was 8 months.

Of course, this time span is longer than PPC or other online advertising . Therefore, the impact of promotional gifts should not be underestimated.

You have understood what a giveaway is . So, why do you have to hold it?


Summarized from Cox BLUE , the answer is:


1. Cheap advertising

The advantage of the first giveaway is the price. Moreover, when compared to advertisements on billboards and other places.

In fact, the basic principles of their goals are very similar. Both want their audience to know, even become brand customers .

Ideally, your gift product is used by many people. They will take him anywhere.

In the end, the product was also seen by many people. The hope is that this audience will be moved to become your customers.


2. Flexible

You don't have much money? Want to share promotional gifts, but are afraid that your marketing budget will run out?

If so, giveaway is one strategy that is right for you. Because, you can adjust the cost.

Turns out, you can only make 100 bottles of water? Even though it's only a few, you can still distribute promotional gifts.

You just have to adjust everything with the Dollar in your pocket. Pretty flexible, right?


Tricks to Hold a Giveaway

ou have understood that giveaway is an important strategy. So, what are the tips for holding it?


Summarized from Shopify and other sources below, here's the information:


1. Adjust to the goal

Each company or marketing team has different goals. So, the promotional reward program must be adjusted to that target.

Want to increase Instagram followers engagement ? Could it be, you even want to take your Instagram followers to other social media?

You just need to adjust the promotional gifts with all of it. Remember, everything is flexible. Just create the team's goals as a condition for participating in the draw.

For example, ask them to comment and mention their friends there. You can also ask them to review your product on social media.


2. Choose the right gift

Of course, before the giveaway runs, prizes are things that you must prepare. Don't forget, choose all the right ones, OK!

You can give them merch . As an alternative, there is also the option of creating a gift in the form of a promo code.

Whichever you choose, make sure it's interesting enough for your audience. Besides that, don't forget to adjust it to the company budget too !!!


3. Use influencer help

Influencers can also polish your promotional rewards program, you know. They can encourage more people to join this draw.

That way, your campaign can be even busier. The chances of people knowing your brand are even greater.


4. Make it a social media campaign

Greeting the audience is certainly easier to do through social media. So, doing the prize draw there is the right thing.

Launch HubSpot , 80% of Instagram users mem- follow a business account or company. Therefore, you don't need to hesitate to share promotional gifts there.

However, you have to be careful, yes! Some social media have special rules about promotional gifts.

Launch RafflePress , one of which is YouTube. There, there are specific rules and guidelines that apply.

You must follow all of that. Don't let your intention to strengthen your brand fail miserably because something as trivial as disobeying the rules.


Disadvantages of a Giveaway Strategy

Like any marketing strategy , promotional gifts have several downsides. What are the drawbacks of the giveaway ?

Launch Crazyegg , one of which is the audience that "use and throw".

For example, you require to follow an Instagram account when entering a prize draw. They will come and try their luck in your campaign .

If they don't win, they just walk away, instead of settling down. This can certainly affect the company's Instagram performance.

Not to mention, there was fraudulent treatment from various parties. For example, suppose you ask participants to comment on posts as a condition for registration.

It could be, there are people who write as many comments as possible. This can be spam .

Of course, this problem can be solved by adjusting the giveaway scheme . For example, one account may only comment once.

Besides that, you must also pay attention to the duration of the draw. Pay attention to the time interval between registration, drawing and announcement.

If it's too short, your draw will be few. If it takes too long, the participants in the lottery may become disinterested, even annoyed. Who likes to be curious for a long time?

So, it can be concluded, duration is something that must be considered in the implementation of a giveaway . Don't make the announcement too long, OK!

You can convey these dates from the start. In addition, create a countdown as an additional reminder for the audience.

This is information from Glints about what a giveaway is . Apply this strategy to achieve your marketing goals, yes!

Apart from drawing promotional prizes, there are still many marketing tricks you can apply. Don't you want to know everything?

Relax, all of that is in the Glints blog newsletter . You can get it for free, you know.

So what are you waiting for? Subscribe now , let's!

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