Newsletters are great tools for building brand awareness and reinforcing your brand identity. They're incredibly versatile and can be used to promote your products or services, keep your audience informed, and drum up audience engagement. A well-designed newsletter can help you do all that and more. Whether you're running a non-profit organization, a small business, or part of a student body, you can make standout newsletters with Adobe Express in just a few clicks.
Browse our ever-growing collection of free, customizable newsletter templates to help you get started today. Upload your brand assets like logo, fonts, color schemes, and image assets to the online editor to make your newsletter template feel entirely authentic. Quickly and easily rearrange elements in your design, mix and match fonts to make your messaging pop, and add a unique color palette to your newsletter template in one click. Level up any kind of visual content you create with Adobe Express online editor, no experience required.
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Are you new to newsletters or are you an old pro? Do you prefer to print your newsletter for distribution, or do you engage in email blasts? Maybe you find the most success with posting newsletter links for your social media audiences at LinkedIn and Facebook. The possibilities and options are near endless when you launch your newsletter with a flexible, customizable designer-produced template. Small business newsletters and holiday newsletters have different goals and requirements. They should both start with their own unique, audience appropriate template, right? No matter your platform or format, when you start by using a template you're sure to make receiving your missive nothing but good news.
Keep in mind that your email will most likely be read on a mobile app. When you choose an email template for your business, make sure your own content fits into the existing text area. This will ensure that your email is responsive and can be viewed on a mobile app.
Design Tip: A quick hack to help images blend into an email design is to give them a color filter that matches the rest of the design elements. You can do this by adding a color layer over the image and adjusting the opacity within our online editor.
Gallup estimates that you can add up to 59 percent more growth in revenue per employee and great communication is critical to getting there. Using a newsletter to keep employees in the loop is a simple but effective tactic.
Design Tip: One way to make your email newsletters more engaging is to use an uncommon email layout. Most newsletters follow a simple left-to-right, top-to-bottom layout. But a more unusual layout will stand out from the others.
The different color schemes help the customer see that each section is different and unique. They then see five small sections that they can work through rather easily. You can also use borders or lines, but I think that different colors make an instant impact in their mind.
In this simple newsletter example, the designer did just that. The header is clean, precise, with a bold colored background. They could have just as easily used a stock image or something else, but because they stuck to one theme the newsletter template from this organization looks professional.
Hopefully, you already have your brand colors, brand fonts or logo that your subscribers know belong to your company. If not, no fear, click the links to get tips and pre-made templates to whip up your own.
Real estate agents may find that purely promotional emails with listings work. But try combining listings with insider information like tips on hot neighborhoods or helping first-time home buyers learn what they need to know.
Not a designer? No problem. These newsletter templates are easy to edit. Plus, with our new Export to HTML tool, you can create a clickable newsletter that you can import to Outlook or Mailchimp (Professional Plan and up only) without any coding skills. Assign different links to different buttons/sections so you can customize your calls to action.
In many newsletter examples I looked at, people would use a catchy header and then bury the information they referenced somewhere else in the newsletter. Instead, Zapier gives the reader exactly what they said they would in the header.
An important part of making your brand recognizable is to use cohesive branding in all of your messaging. Since your email newsletters will be one of the main ways you contact your audience, make sure the design is in line with your branding guidelines.
Design Tip: Venngage newsletter templates can be downloaded as a PDF or PNG file. Add them to your newsletter service and link the image to your chosen destination, like your sale page.
In this ShopStyle email newsletter, they use numbers at the top of each email newsletter section to keep things organized and hook the reader. Using numbers in this way gives your eye and brain a simple path to follow, and pulls you deeper into the content.
Using FOMO is a powerful way to drive people to take a very specific action that they already know will benefit them in an email campaign. For example, signing up for a giveaway, accepting a gift card or getting a discount, like in this newsletter.
Handwritten newsletter fonts are a big design trend. You can use a handwritten font to draw attention to a particular part of your newsletter. Like Loeffler Randall did in the example below to show their subscribers there was a new location.
This makes a lot of sense, especially if you send a well-written welcome email while your brand is still bouncing around in their head. This will ensure that the recipient has a good first impression of your company from the start. Make sure you have a good onboarding email strategy as well that extends beyond your welcome email.
But the best part of this newsletter design is that it targets their whole audience so effectively. In the simplest terms, they have two main customer groups based on this sales email: men and women. Now, instead of targeting both of them in separate campaigns, they hit both with the same email.
Nonprofit email newsletters are critical to getting compelling visuals and stories in front of your donors to keep them engaged. Facts and figures are good, but storytelling is what really connects donors to your cause.
If you are featuring a selection of different products in your newsletter, I would recommend adding a background shape or frame to each. Borders or frames can help unrelated parts of your newsletter look uniform. This may be one of the easiest things to add to your newsletter, yet many people forget it completely.
Whatever it may be, most of them are going to need an incentive to help your company out, so give it to them. Only the most hardcore followers are going to do something without seeing the benefit for themselves.
In this example from Trunk Club, they use complementary colors in their email design very well. The orange CTA button contrasts with the blue background. This type of color usage can be added to buttons, links or important pieces of info to bring attention to them.
Also, I like how they use white space and large font to put that CTA at the forefront of the newsletter example. That section is the first thing you are going to be drawn to and it has some of the most important info of the whole newsletter.
Over the past few years, we have seen hand drawn and dynamic icons really rise in popularity. This is probably a reaction to the clean and minimalistic graphic design trends that dominated the past decade.
Hand-drawn icons and graphics can still really liven up an email newsletter template. If it fits your brand, like with Vimeo, you should definitely use them. They are a fun company that was built for creatives and dreamers, which means these fun illustrations are welcome in their newsletter.
So, it makes sense why ClassPass would design a whole newsletter around social media reviews. These statements and photos, even from random users, hold a lot more power in the mind of consumers than anything the brand will say.
The email newsletter and homepage feel so similar that people will never mistake who the email came from. Overall, it was one of the better uses of consistent branding that I saw in all of the examples.
About 80% of readers are only skimming your email newsletters, instead of reading them in-depth. You can combat this stat by using a creative infographic as inspiration, which is already great for summarizing information.
But right after I noticed my error I tried to fix it. Just like Fab did in the newsletter example above, where they make for sending a random cat image to their subscribers. They owned their mistake and offered a discount to make up for it.
1. Start with a Clear Hierarchy: Establish a clear visual hierarchy by structuring your newsletter with headings, subheadings and sections. Play around with colors or use larger font sizes for headlines and make important information easily scannable. This way, readers can quickly understand the main message and navigate through your content.
3. Choose a Cohesive Layout: Maintain a consistent layout throughout your newsletter. This includes using a consistent color scheme, typography and branding elements. A cohesive layout helps build familiarity with your brand and ensures a professional and polished appearance.
7. Include Clear Call-to-Actions (CTAs): To drive engagement and conversions, incorporate clear and compelling call-to-actions in your newsletter. Use contrasting colors for buttons, place them prominently and make the purpose of the CTA explicit. Encourage readers to take action by using persuasive and actionable language.
Ryan McCready went to the University of Arkansas and graduated with a degree in economics and international business. Now instead of studying the economy he writes about everything and enjoys stirring the pot.
Once you find one you like, download the template and customize it to fit your needs. Depending on compatibility, you can even try out newsletter layouts on Google, Outlook, and other email providers. 152ee80cbc
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