I uploaded the file of pre-edited images that a client had chosen for her wedding album and sorted it by file date so that it was in order. Then I pressed AUTO DESIGN. I was given a list of options as you can see below:
If you have been to a recent bridal show, you have witnessed the impressive growth of an entire industry revolving around wedding albums. Some brides are even choosing their photographer based on the quality of their albums. For those photographers who have mastered the art, making albums has become a key revenue generator for their business. In fact, I have spoken to photographers who have lowered their coverage prices and put more energy into making high-end albums. Even with significant coverage price reductions, many photographers are generating higher profit margins due to increased album sales. The key is creating a custom one-of-a-kind album that your clients will love. This can be very intimidating and push you out of your comfort zone behind the camera. To take the edge off creating your first album, we will explore some techniques the professionals use.
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Software: There are some software companies coming on the scene that claim to make the process easy and efficient. They range from being very expensive to free. A good start for your research is to find your favorite album company and talk to their sales department to find out if they include design software or if they have recommendations. Some popular players are Art Leather, Leather Craftsmen, Zookbinders or PictoBooks.
To give you an idea of the results possible with two of the above-mentioned methods, here are two examples I previously designed. The first one was done completely within the Pictage web-based album designer. The second one was created completely in Photoshop, my preferred method.
Have photo albums gone the way of landline phones and eight track players? No way! Even though it's easier than ever to take and share pictures, this new ease and ubiquity requires new (and thorough) approaches to organizing all these photos of magic moments. Whether you want a digital photo album, to print individual pictures to add to a scrapbook, or to lay out an entire photo book print project, there are flexible templates to create any kind of photo album you can imagine. Want to make your social media photo albums really pop? Find fun ways to create new albums, posts, and carousels for Pinterest, Facebook, and more.
The biggest advantage you get out of this is the time you will save. Allowing clients to pick their images can take a long time - even if you give them a deadline. They get preoccupied with other areas of their life, and they may also underestimate how long it takes to select images for an album. As they try reviewing the images you returned to them, too many options can leave the clients overwhelmed, and they could have a tough time narrowing it down.
By standardizing your wedding album design templates, you will save time for each album by reducing the design and image selection time since you know exactly what the spreads are going to look like. You are also creating a unique style for yourself with your albums as a whole, which will make your business stand out.
As soon as the couple makes the decision to work with you, they are giving you creative control of their wedding images and albums. As conversations take place about the album design, ensure that you set expectations on how the revision process works.
When you give clients too much power to change things, the process might get delayed by months. Limit them to two-three rounds of revisions to the album design, and if they want to make more, consider charging them for the extra revisions. This will also help clients to take the revision process seriously and only ask for changes that are really important to them.
Once a wedding is over, make it a post-wedding workflow goal to filter through all of the images as few times as possible. Between culling the images and reviewing the color correction from a photo editing service or doing it yourself, you look at the same set of images several times. Rather than making another pass through the images to find the ones you want for the album, include this early on in the post-production process.
For example, as you review the color correction on your images, create a Collection in Lightroom to place the images you want to include in the wedding album design. As you are scanning through the images, you can quickly add images into this collection. This will keep them organized and easy to view.
Choose a few from each part of the day, giving a good variety and eliminating images that look too similar. Remember to choose quality over quantity. You want to use images that set the tone for the wedding day and show off your best work. The more selective you are on the front end, the less time you will need to spend, reducing your image selection later.
One of the great things about wedding albums is that they are physical items clients can put on display and share with family and friends. Because of this, you want the images in the album to highlight the best moments of the wedding day.
Additionally, detail images are essential for the wedding album. From the dresses and the florals to the cake and the table arrangements, your clients will want to remember the hard work and attention to detail they put into their wedding day.
After the wedding day is over, the bride and groom anxiously await their images from the big day. While providing the bride and groom with the images in an online gallery or DVD is a great way for them to see all of their images, many couples love to have a physical book of their favorite moments of the day.
Creating a wedding album for them to display and share with their friends and family is a great way for them to remember the wedding day. This is also an opportunity for you to further show off your signature style. So how do you design an album that your clients will love and want to share with their friends and family?
To create albums and cover designs that are simple and elegant, experts recommend using white backgrounds. If you decide to use color in the background, be sure to match the background with the colors in the images. Keep your templates simple and cohesive on each spread - the template should act as an accent to the images and draw the focus to them.
While you are shooting the wedding, you will take plenty of stunning images that you should highlight in the album. Not only will your clients love to see their favorite romantic sunset image displayed, but they will be excited to share the album with their family and friends to show off your work! Albums are a great marketing tool for your brand, so you want to ensure that you select images that best represent you and your brand.
When it comes to the wedding album design and selecting the photos to use, less is always more. As you choose the images that will be in the album, keep it to the best of the best. The fewer images per spread, the more importance you give each image. Remember, you do not need to fill each page with images to cover the empty space. Sometimes, white space on the page creates a unique style that allows certain images to stand out.
Instruct your second shooter to mostly be shooting the opposite of what you are shooting. They should be trying to get different angles and looking for different opportunities, not trying to get the same shot as you are, over your shoulder. This will give you a wider variety of images to choose from when it comes to designing the album.
The Rule of Three is a design principle that states that when things are arranged in threes, it is more appealing, effective, and memorable. This also applies to photography and albums, so train yourself to think in a series of three when shooting.
Instead, when photographing details, try to find one area with good lighting or an interesting space and limit your options of backgrounds. Photograph all the details against this one backdrop. Doing this helps keep the images and lighting consistent in the album spreads.
Once you have sufficiently narrowed down the images you want for the album and have them color corrected (either by yourself or by experts like us), you can use the auto design option in software like Fundy Album Designer and quickly create a foundation for your album design. An auto design option saves you a ton of time and gives you a wedding album layout design/base to work with.
In-person sales are a powerful way to sell your wedding albums. One of the most organic ways to do this is that when the clients come in, greet them with a gift: A framed and matted print from their wedding or portrait session. If for some reason, the client cannot meet in person, you could mail the framed print with specific instructions not to open the package until their online design consultation. This small, thoughtful gift sets the stage for the rest of the consultation.
At ShootDotEdit, we are passionate about helping you grow your wedding photography business by lessening your post-production workload with our professional photo editing services. To learn more about how we can help your business, check out our pricing plans.
ShootDotEdit is a professional photo editing service designed for wedding and portrait photographers. We design a personalized and stylized photographer's edit for every image and every job. We're best suited for the professional wedding photographer who is looking to grow their business through an outsource photo editing solution. Outsourcing image wedding processing allows a photographer to spend time on activities that have more meaning and value. We're here for you.
A wedding album is a treasured keepsake that will be remembered for years to come. Choosing the right design template for your album is key to representing your special day beautifully. With so many options, choosing the perfect Wedding Album Design Template can be a daunting task.
Your wedding album should reflect the style and theme of your wedding. If you had a fairly simple modern wedding, we suggest choosing a design with clean and simplified lines. And you may want designs with elegant fonts. When choosing a design, consider the colours, textures, and textures that will complement your wedding photos. 152ee80cbc