Immediate Access to Blood Usage Guidelines to Help Improve Patient Care. The American Red Cross TPG App is the mobile version of the Compendium of Transfusion Practice Guidelines, a review of blood usage guidelines published in English in peer-reviewed journals.


Feed your curiosity and enjoy TED Talks on your favorite devices. Watch TED Talks on the go or at home with our award-winning mobile, tablet and smart TV apps. Listen to TED podcasts for a variety of original content, or use voice commands to play TED Talks on your smart speaker.


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Launched with support from the 2015 TED Prize and the John S. and James L. Knight Foundation, our free mobile app puts the StoryCorps experience entirely in your hands so that you can record and archive a meaningful conversation with anyone, anywhere.

The app guides users through the interview experience from start to finish with easy-to-use tools to help you prepare interview questions, record high-quality conversations on your mobile device, and upload the audio to the Library of Congress and our new StoryCorps Archive platform.

Access to the BARD web site is restricted to eligible readers. You will need a login ID and password to access it. If you do not have them, review the criteria for participation by reading the BARD application instructions and, if you qualify, request an account.

BARD Express - windows-based software that simplifies searching for, downloading, managing, and transferring BARD audio materials to cartridges

BARD Mobile for iOS devices - access braille and talking books from your iPhone, iPad or iPod touch.

BARD Mobile for Android - access talking books from your Android smartphone or tablet.

BARD Mobile for Fire tablets - access talking books on your Amazon Fire table.

Rocket.Chat is a customizable open-source communications platform for real-time conversations across devices on the web, desktop, or mobile. It features free audio and video conferencing, guest access, screen and file sharing, live chat, two-factor authentication, encryption, and unlimited users, guests, channels, messages, searches, and files. Price: Community edition is free. Enterprise is $7 per user/month.


The Andrew Heiskell Library operates a books-by-mail program that delivers thousands of recorded and braille titles postage-free. The Talking Books are recorded by professional narrators and sent to you in a digital cartridge format on what is basically a large plastic flashdrive which can be simply inserted into the free talking books machine we send you. The machine is simple to operate, with large tactile and high contrast buttons, self-speaking instructions, and allows you to adjust volume, tone, and speed, set digital bookmarks, skip ahead or back, and automatically save your place.

Applications are available at your neighborhood branch library, or call us to request one by mail, or download one of the applications below. The filled-out applications may be brought to the Heiskell library or emailed, faxed, or mailed back. We will process the application within 5 days of receipt, after which you will get a welcome call.

Once we receive your certified application, we will contact you to set up an orientation. Your digital talking book machine and digital book cartridges will be mailed to you. You may select your own books, or you may ask your assigned readers advisor to select titles. You will also gain access to the BARD Mobile App and immediate downloads of digital materials in audio and braille.

The mobile app marketing funnel might at first seem somewhat similar to the traditional digital marketing funnel. However, the strategies involved in the former are quite different from the latter. Here are the main stages of mobile app marketing:

Social media pages are an excellent source of traffic, now more than ever. They provide a direct and laid-back means of communicating with your target audience. This is where you can regularly post engaging content and update your audience on the latest product developments. Keep in mind that your social media accounts should clearly indicate that you have a mobile app, with the corresponding download links. Consumers spend 145 minutes daily on social media, and many of them prefer to shop right then and there.

App store optimization (ASO) is the search engine optimization (SEO) of mobile app marketing. Just like SEO, ASO is an ongoing process that requires constant testing and measuring in order to boost visibility and increase app downloads. The purpose of ASO is to get your app into the top search results in app stores.

In 2021, about 69% of all mobile traffic was from video content. This number is expected to increase to 79% by 2027. Video content grabs the eye more easily and is more engaging than text. The key is to keep the video simple, short, and relevant, and to select the right platform to post it. Almost all major social media platforms (Instagram, TikTok, Snapchat) are now based on video and visual content. They are terrific places to introduce yourself to your target audience.

In this article, I wanted to give you a complete picture of modern-day mobile app marketing, how it is expected to evolve, and what you can do to implement it correctly. If you want some more insight on mobile app marketing, here are some recommendations for further reading:

You may have heard people talking about using a program, an application, or an app. But what exactly does that mean? Simply put, an app is a type of software that allows you to perform specific tasks. Applications for desktop or laptop computers are sometimes called desktop applications, while those for mobile devices are called mobile apps.

When you open an application, it runs inside the operating system until you close it. Most of the time, you will have more than one application open at the same time, which is known as multi-tasking.

App is a common term for an application, especially for simple applications that can be downloaded inexpensively or even for free. Many apps are also available for mobile devices and even some TVs.


There are countless desktop applications, and they fall into several categories. Some are more full featured (like Microsoft Word), while others may only do one or two things (like a clock or calendar app). Below are just a few types of applications you might use.

Desktop and laptop computers aren't the only devices that can run applications. You can also download apps for mobile devices like smartphones and tablets. Here are a few examples of mobile apps.

Every computer and mobile device will come with some applications already built in, such as a web browser and media player. However, you can also purchase and install new apps to add more functionality. You can review our lessons on Installing Software on Your Windows PC, Installing Software on Your Mac, and Free Software to learn more. 


A voice calling app is an application that can make and receive phone calls. It can connect you to the Public Switched Telephony Network (PSTN) and VoIP applications so you can reach people anywhere, on any device. 


A voice calling application usually includes additional features and functionality, like call transcription, voice recording, interactive voice response (IVR), SIP interfacing, text-to-speech and more.

While there are certainly many different applications for voice biometrics on mobile phones, there are only a few roles that a mobile phone plays with respect to voice biometrics. So to start, let's review them:

For users with regular, non-smart mobile phones there is unfortunately no way to leverage the power of voice biometric technology without being on a phone call that involves the carrier's telephone network. But, the fact is, this isn't necessarily a bad thing for many potential uses of voice biometric-based mobile phone authentication.

Although the tendency with mobile phones is to lean toward development projects with smartphone apps, VBG still supports many client applications globally that leverage regular phones. Simply stated, the use of non-smart phones with voice biometrics is still considered a "best practice" in many circumstances.

Perhaps the most important driver to smartphone adoption is the wealth of technical capabilities they possess. Today's smartphones are really full-featured computers, packing tons of memory, storage, and processing power into a tiny package. They support highly sophisticated chipsets and algorithms (including encryption). And, with the proliferation of high-speed data (WiFi) network access, the breadth of potential mobile applications is limitless.

Assuming you've reached the point where you're committed to developing a mobile app that incorporates voice biometrics, another key consideration is whether the voice biometric functionality resides on the phone (i.e., is "local") or is on a server somehere (i.e., is "remote").

As you can imagine, the use of on-device voice biometric processing requires either an installable SDK from a voice biometric vendor, or on-device (chip-based) capabilities which are exposed by the mobile phone manufacturer via their preferred development APIs. And, development will generally be more complex.

The VBG demo app is best thought of as a "starter application". It does everything you need from a voice biometric functionality standpoint, but nothing else. The "something else" is up to each developer. 0852c4b9a8

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