Before you can begin to implement any sort of mobile strategy for your business, you should take a step back and discover what your objectives really are. After all, without defining your objectives, how can you proceed with any sort of mobile strategy.

One of the biggest decisions that you will have to make is selecting the right mobile environment to reach your targeted audience. This is usually one of two options: a mobile site or a mobile application.

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This means your mobile strategy should integrate with your social media platforms. This includes sharing reviews, having social sharing buttons and creating content that is both engaging for your audience and promoted through social media ads.

Karen McGrane has helped businesses create better digital products through the power of user experience design and content strategy for the past twenty-five years. Currently, she is a partner in Autogram, a consultancy focused on design and content management systems that she founded with Ethan Marcotte and Jeff Eaton. Previously, she was managing partner at Bond Art + Science, a UX consultancy she founded in 2006 and formerly VP and national lead for user experience at Razorfish. Karen teaches Design Management in the MFA in Interaction Designprogram at the School of Visual Arts in Manhattan. She is the author of Going Responsive(2015) and Content Strategy for Mobile(2012), both published by A Book Apart.

Updated September 24, 2023 by Via Erhard: No matter if a player prefers fantasy, futuristic stuff, or digging into history there's a mobile strategy game for every type of gamer. These games aren't just about defeating bad guys, so players can embark on epic adventures as they improve their critical thinking and strategic skills.

Guns of Glory: Lost Island is one of the most exciting MMORPGs gamers can also play on mobiles. This adventurous mobile strategy game transports players into a world where old wars persist, and new ones are on the horizon. During their adventures, players will get to explore an enigmatic island and its ancient civilizations while hunting for treasures.

Stormshot: Isle of Adventure is a gripping mobile shooting puzzle game that takes players on an adrenaline-fueled journey across 300 mind-bending levels. Players will be sharpshooters on Skull Isle and will be tasked with finding long-lost treasures hidden beneath the island's dangerous terrain.

However, if players want to succeed they will have to do much more than just use bullets. They'll need to rely on their wit, precision, as well as their strategic skills. It's a fantasy-inspired strategy game, so players can also meet ghosts and fearsome sea monsters while completing their quest and collecting treasures. Gamers can also decide to forge alliances with fellow adventurers and enjoy this captivating treasure-hunting adventure with other fans.

League of Rome: Strategy War is a great choice for casual and avid gamers alike who enjoy playing fun war games and want to learn more about ancient Rome's history. This immersive turn-based strategy game transports players back in time where they can participate in some of Rome's most famed wars, conquer formidable foes, and relive the glory days of this iconic civilization.

This strategy mobile game meticulously recreates hundreds of historical battles, allowing players to witness Rome's transformation into a vast empire spanning Asia, Africa, and Europe. During their adventures players will get to take command of their legions, employ cunning strategies, and deploy limited forces to their fullest potential. Gamers can also choose from an array of legendary generals, each with unique skills, and assemble diverse troops to form customized legions.

Clash of Clans is one of the most popular mobile strategy games with a vibrant and colorful world that offers a fun and addictive gaming experience to its players. Thanks to its engaging strategic gameplay, gamers can enjoy great customization options and explore a fun battles-filled world where they can fight against players from all over the world.

Since Clash of Clans is highly competitive players can battle against each other in real-time. However, they'll also have to design their bases, upgrade structures, and train unique troops with different abilities among many other things. It's a great option for strategy gamers of all levels as well as for those who are looking for enjoyable strategy mobile games for couples.

Rise of Kingdoms is an entertaining strategy game anyone can play on their mobiles no matter their gaming level and get immersed in a fun fantasy world where they can manage their cities, expand their territories, and even conquer new lands.

It's one of the most customizable mobile strategy games since players can choose from over eleven unique civilizations, and can battle against other players or powerful AI-controlled enemies. Players will have to research new technologies and train their troops as well as use their diplomatic skills to forge strong alliances with other players among many other fun things.

Viking Rise is one of the most entertaining mobile games with Vikings but it's not just for Viking fans but for all players who appreciate beautiful graphics and captivating stories. Thanks to this fun game, players will get to travel back in time to the Viking age and experience what their life was like.

Boom Beach is one of the best mobile strategy games for beginner players since it's highly praised for its supportive community of players. However, players can also enjoy great graphics, while getting transported to a beautiful tropical island.

Being developed as a PC game first, the game is full of different weapons, gadgets, and characters to unlock and experiment with. A mix of bite-sized missions and many different angles from which to approach them makes Door Kickers an engaging strategy game in a form factor that's ideal for mobile gaming.

Rusted Warfare is a real-time strategy game in the vein style of Command and Conquer. It is a multiplayer-focused game with no microtransactions and no hidden fees, which is itself a rarity among mobile games. It also has challenges and a skirmish mode to play offline against the computer.

The Battle for Polytopia is like a much simpler Civilization: a turn-based strategy game based on extending an empire with some unique quirks while pursuing either an economic or a military victory. Along the way, players can invest points harvested from their most prosperous cities into expanding their abilities.

Increasingly, that place is on mobile. On a global level, time spent with shopping apps on mobile devices increased by 45% in 2020 compared with the previous year as brands continue to invest in their app strategies.

Mobile marketing is the process of marketing and advertising to consumers using smartphones and tablets. Typically, mobile advertising strategies take advantage of mobile device features such as push notifications and location awareness to deliver more timely and relevant ads.

One of the reasons SMS marketing is such a powerful mobile advertising strategy is because text messages have high deliverability, open and engagement rates. The stats show that:

Many smartphone owners use them to access social media. Statista shows that globally, Facebook has more than 2.8 billion monthly active users, with YouTube, WhatsApp, and Instagram close behind. With all of those users in one place, it makes sense to use social media as one of your main mobile marketing strategies.

Research shows that the global location based advertising market, which was already valued at more than $62 billion USD back in 2019, is expected to grow at a rate of over 17% from 2022 to 2027. This type of marketing results in more engagement and a better response, because it is more relevant to where mobile users are and what they are doing.

One example of this is beacon marketing, which relies on physical Bluetooth-enabled devices in or near stores. These send short-range signals to mobile devices, which people see when they are near your location. This is another proven way to drive foot traffic. Toyota used proximity marketing to attract more customers likely to buy at local car dealerships.

GroundTruth Ads Manager is a single platform that allows you to reach up to 120 million monthly visitors with mobile marketing. The technology is third-party verified and allows you to target potential customers based on the places they visit and the stores they shop in.

Geofencing advertising is another important form of mobile advertising which creates a virtual boundary around a location. For example, you can use this to identify a building or shopping area. GroundTruth uses its proprietary Blueprints technology to ensure that your geofence is accurate.

Once you create your geofence, you can show mobile ads to people who fall within the area and who meet your criteria. This approach combines GPS with audience insights to help you improve the efficacy of your mobile ad promotions. This is an accurate and highly scalable form of mobile advertising.

The weather affects consumer behavior. Sometimes people may choose to stay in or go out, and at other times it affects what they buy. Either way, you can use weather targeting to make your mobile marketing even more effective.

Ever wondered how to leverage offline behavior to increase foot traffic? You can do this with audience targeting. This mobile marketing tool lets you reach customers based on factors like:

Even with years of mobile marketing already behind us, research shows that customers are still responsive to relevant targeted mobile promotions. The mobile marketing strategies and tools listed above will help you deliver what customers expect to drive foot traffic to your store. 0852c4b9a8

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