Just steps away from the white sand, these sprawling suites are ideal for a romantic getaway or family vacation. Featuring a furnished living room complete with wet bar, a dining table for up to six, plus a master bedroom with a spa-style bathroom outfitted with soaking tub and a four-poster bed that looks right out to the sea, endless relaxation here is all too enticing.

The Spice Suite was opened as a small pop-up spice shop, but quickly became a dream incubator and haven for Black-business owners in DC. Over the last seven years, Gregorio hosted over 2,500 pop-ups led by 450 Black-business owners out of the old Spice Suite location. Black and Forth will continue to be a home to Black-business owners who want to use the space for free to sell their products.

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In an increasingly technological and isolated world, Gregorio told The Informer that she wants her patrons to experiment with the spices in their cabinet and strengthen their family ties while doing so.

Three and a half weeks later she opened with an inventory of about twelve spices. Things just came together organically after that. Most of the art on the walls was gifted to her by different local artists.

While I browsed the spices and the handcrafted balsamic vinegar she sells, a couple more black women came into the store. One was Miss Vicki, the owner of a 5 a Day CSA who came to deliver a bag of fresh fragrant herbs for Angel. It turns out that the Spice Suite is a regular drop off point for her organic produce. She invited me to visit the farm and see the different produce, which are mostly difficult to find African produce items.

You're listening to side hustle Pro, the podcast that teaches you to build and grow your side hustle from passion project to profitable business. And I'm your host and Nicaila Matthews Okome. So let's get started Hey guys, welcome welcome back to the show. Welcome to the very first video interview episode of side hustle Pro. This is new for me. This is exciting. So today we're chatting with one of the all time most adored side hustle pro guests, Angel Gregorio and I have to say the most stylish to all time fliers. Angel is the founder and owner of the spice suite, which is a growing community centric spice boutique located in Washington, DC takoma park community. Angel is also a mommy. She's a home cook, activist and educator with a knack for blurring the line between food and fashion. And when we first spoke with Angel on this show, back in 2018, can you believe it was that long ago. So she you told us that you walked by a vacant storefront with no plan, no desire to be a small business owner that day, and decided on the spot to turn it into a spice shop. So that spice shop has now become a dream incubator and Haven it was voted Best Buy shop in Washington City papers best of DC. And so especially it offers fresh spice blends and cooking oil from all around the world. But it does way more than that, right? You as a way to pay it forward. And support fellow dreamers also offer this space at the spice we for pop up shops free of charge, no fine print no commission and I know because I did a pop up shop for sign as a pro merch right where I had my baby. And that is really what I love the most about you and what you do at the space sweet angel and the community that you have created. And since embarking on your self proclaimed foodist fashion journey, you and your business have been featured on a variety of local and national media platforms such as the Washington Post, Martha Stewart. Beyonce is Black Parade. Hey, hey now. Excellent. Nicole, in essence, calm. And guys, I'm going to stop right there because I will let Angel tell us the rest. All right, so let's get into today's show. So welcome back, Angel.

I'm so proud of you. I'm inspired by you. And that means a lot to me, you know, because I see the see how much you pour into others. And I see how much you help others on the journey to grow. And yeah, I really do look to you. And you might not always realize that you are mentoring me when we aren't even speaking. But you are. And one of the things I definitely want to touch on in our update is all the ways that the spice suite has expanded since we last spoke, I mean, let's talk about his food, his fashion journey, like it started out as something you said. And then it's actually become a lifestyle brand. Amazing.

It's so mind blowing to me and Nicaila, like when we spoke was crazy to think that that was 2018 Yeah, like the space that I was in with the store. I was just I was so excited. Like I was so excited. I felt like I had grown this business and that I was you know, of course still have work to do but I was just excited about what I had done. And if someone had told me that I had to close the doors to the spice suite at that moment after that podcast and if you had racks I would have felt like I did something good. And now looking at what I've done in the three years since we spoke I am so just enamored by the success of this space and not because I'm patting myself on the back. But because I know that like the success of the spice suite is primarily on the backs of people who look like me and I didn't grow this business by signing a deal with a big box store. I didn't grow this business by taking an investment from you know some capital Vinter ginger, like I grew this business with black women by my side with the support of customers you know black mainly black people all over the country world at this point. And so it just feels really good and food is fashion has really become like being able to really like live that out now Right? Right. Something I just said and now to have it printed on everything from cooking utensils and plates to cast iron skillets and you know T shirts is just while

it is and it truly is something that like you said is just grown as a result of the love of black women and I have seen that line myself personally wrapped around the corner, the DC block corner like have people waiting to get into the spice suite. You know that's not something you see often and and it's something so unique as a spice product also But let's get into this. I got my notes here. So spicy. It was a physical location. Now it's expanded into products, utensils, cookware, all of that. Where did you start? When you were thinking of getting into that? What was your first step in just exploring actual products?

So I think for me, the first thing was to recognize the type of brand that I wanted, like I knew that I wanted to have a luxury spice brand, right and I can't and so the hard part about that is I wonder luxury spice brand. But I didn't have the money to invest in luxury packaging and printing and labeling you know, and all the things that make it look and feel like luxury. So what I did at first was like let me focus on making sure I have a luxury product. Like I knew that even if I had to if I was still writing on labels like I was five years ago that what is inside this bottle is one a while you and you won't even think about the fact that what's in it is you know what was the packaging isn't amazing. So it was really like identifying what lane I wanted to be in because in retail then you know folks have options, right? Like this Old Navy gap, Banana Republic, same brand, but like you just how much money are you trying to spend on this white shirt because we have different levels of them. And so I knew I want to quality I knew I wanted to compete with the other spice shops who were a family all have been around for hundreds of years who weren't going anywhere and they were charging you a premium. And so I needed to compete with them. And so I did it that way. And I think the easiest way for me to figure out how to make it make sense for me financially was to save every in every way that I could without compromising my brand identity. But I didn't want it to ever look cheap and cheesy, but I knew that if it were like a decision between glossy versus matte paper and one was more expensive, and it's like, I'm just gonna have to take the loss on this one and do the least expensive paper until I make enough money. So saving everywhere I could like, this is the first year that I had retail bags that were branded, I was just doing playing bags before because those were cheaper. And now the place financially, I want my customers to see the investment that they make when they shop with me. And even, you know, it's very small. And I know customers don't think about the fact that my bags now have my, you know, name wanted an art copy on it. But to me, that was a big deal. Because a year ago, you know, two years ago, I couldn't afford that.

Yep, so we always had, you know, our physical location and VC, that was always a thing. We only got, we started to do some ecommerce. And when I started to do e commerce in the beginning, it was just me figuring it out. And I will let people DM me chef's with them, like hey, can I order and I'm like, Sure, you can order I put something together for you. There weren't that many people trying to order. Yes, some point things got crazy. I was like, Okay, I can't handle this anymore, I need to figure out something that makes sense. So instead of doing a subscription box, what I did was I put together what I call a spice box. And I knew that if I were going to try to crank out hundreds of orders a month, because I wanted them to drop monthly one time like shoes, because food is fashion right saturated, just like a Jordan release, wait, I'm going to tell you when it's being released, I'm going to drop them a set number of them. And when they're gone, they're gone. And so that's exactly what I did. And the way to make it make sense to me was everybody who orders a box gets the same exact items. So that way, I can have the boxes ready at one o'clock today. And they don't go and sell until four o'clock because all I'm waiting for is your name and address to slap on the on the box. I don't have to wait to see what you're going to order because you're only ordering what I put online. And we won't ever have a site where you can order individual items, just because our goal is always to like optimize the customer service experience and to work smarter. And for me, and my team. Working Smarter means getting those boxes out quickly, efficiently and making sure that everybody gets the same thing. Everybody's boxes packaged the same way labeled the same way. It just makes life so much easier, we can do so much more volume, because there's some points we're selling, you know, 300 boxes in two minutes. 0852c4b9a8

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