"Thrift Shop" is a song written and performed by American hip hop duo Macklemore & Ryan Lewis featuring vocals from American singer Wanz, released in 2012, as the fourth single from the former's debut studio album, The Heist (2012). The lyrics tell of Macklemore's esteem for going to thrift shops and saving money, rather than flaunting expensive items like many rappers. The song was met with universal acclaim, with various music reviewers praising its humorous lyrics and social critique.

Despite being released on Macklemore's independent record label with distribution by the Alternative Distribution Alliance (ADA), a Warner Music Group company, the single was a sleeper hit. It reached number one on the US Billboard Hot 100 and has since sold over 6 million copies in the US alone.[3] The song also reached number one in the United Kingdom, Ireland, Canada, France, Denmark, Netherlands, Australia and New Zealand. The song would go on to become the number one song of 2013 by Billboard and in 2019, it was named by Billboard as the number one song of the 2010s on both the Hot Rap Songs and the Hot R&B/Hip-Hop Songs charts.


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A music video was released simultaneously with the song on August 27, 2012, and has more than 1.8 billion views on YouTube as of November 2023. At the 56th Annual Grammy Awards in 2014, the single won for Best Rap Performance and Best Rap Song.[4]

The song illustrates Macklemore's interest in buying cheap clothing from thrift shops, disdaining designer labels and trends. He claims to enjoy donning "your granddad's clothes" and impulsively buying a sharp-looking but strong-smelling fur stole just because "it was 99 cents". Macklemore spoke to MTV News about the meaning of the song. "Rappers talk about, oh I buy this and I buy that, and I spend this much money and I make it rain, and this type of champagne and painting the club, and this is the kind of record that's the exact opposite," he explained. "It's the polar opposite of it. It's kind of standing for like let's save some money, let's keep some money away, let's spend as little as possible and look as fresh as possible at the same time."[5]

Asked why he thought the track was so successful, Macklemore replied, "I think hip-hop goes in waves, and it's something that's different. It's a concept. It's obviously against the status quo of what people normally rap about. This is a song that goes against all of that. How much can you save? How fresh can you look by not looking like anybody else? And on top of that, you have an infectious beat and a hook that gets stuck in people's heads."[6]

Macklemore stated that the message he was trying to send with that song was: "Don't be a fuckboy and think that a logo is going to make you cool. There are finds out there. There are treasures. There are amazing ways that you can freak fashion and be an individual, and we don't need to get caught up spending all this money. Save it. Go to the thrift shop."[7]

In the United States, the song debuted on the Billboard Hot 100 on September 15, 2012. It dropped out the following week but re-entered six weeks later on October 20, 2012. The song then steadily climbed the chart until it entered the top ten in the issue dated January 5, 2013. It replaced Bruno Mars' "Locked Out of Heaven" at number one in its 16th week on the chart on February 2, 2013[16] and remained atop the chart for six non-consecutive weeks.[17] It also topped the Rap Songs chart for fifteen weeks. It was the first song in the history of the Digital Songs chart to experience a jump in sales in each of its first five weeks atop the chart,[18] "Thrift Shop" was the second best-selling single of 2013 in the US after Robin Thicke's "Blurred Lines", with 6,148,000 copies sold during the year.[19] As of November 2015, the song has sold 7,740,000 downloads in the United States, making it the fifth all-time best-selling digital single in the country.[20]

The song also had much success on Billboard's component charts, remaining atop the Digital Songs chart for ten weeks and topping Billboard's Radio Songs chart for two weeks. It also peaked at number one on the On-Demand Songs chart and remained there for eleven weeks until the week ending March 30, 2013. It set a record on that chart as the first song to reach two million streams in a single week since the chart's inception. The song also topped the R&B/Hip-Hop Songs chart for fourteen consecutive weeks.[17] The song was the first independently distributed title to top the Billboard Digital Songs since "We Are the World 25 for Haiti" in February 2010. It was also only the second independent song to reach number one on the Billboard Hot 100 chart, nearly 20 years after Lisa Loeb's "Stay (I Missed You)" in 1994.[21] Billboard ranked it as the No. 1 song for 2013.[22]

Some thrift shops have reported an increase in business, especially among college students, which they have attributed to the song.[28] Several locations that were used in the music video and those that are located in the general vicinity of the places used for filming reported that their sales had not seen a sizable bump, but there was "attention."[5]

The accompanying music video was co-directed by Jon Jon Augustavo, Macklemore and Ryan Lewis.[29] It was released on Lewis' YouTube channel on August 29, 2012.[29] Filming took place at several thrift shops in Seattle, including Goodwill Outlet, Value Village in Capitol Hill, Red Light Vintage and Fremont Vintage Mall, as well as at Seattle locations like the Unicorn/Narwhal Arcade Bar and the Northwest African American Museum.[30] Macklemore attempted to persuade a fellow Seattle rapper, Sir Mix-a-Lot, to appear in the video but he did not return the calls.[31] Some local Seattle musicians like Thomas Grey of Champagne Champagne appear in the music video, and a DeLorean is shown as well. The video was nominated at the 2013 MTV Video Music Awards for Video of the Year.[32]

Postmodern Jukebox covered the song in 2013, with Robyn Adele Anderson singing in a Roaring Twenties jazz style. The video went viral and boosted the career of Postmodern Jukebox. The video gathered four million views in its first year.[33]

Filming took place at several thrift shops in Seattle, including Goodwill Outlet, Value Village in Capitol Hill, Red Light Vintage, and Fremont Vintage Mall, as well as at Seattle locations like the Unicorn/Narwhal Arcade Bar and the Northwest African American Museum.

The No. 1 song in the country right now is "Thrift Shop" by Macklemore and Ryan Lewis, a rap group out of Seattle. Their claim to fame: They got the song to the top of the chart by themselves, without being signed by a major label.

This is TELL ME MORE from NPR News. I'm Celeste Headlee. Michel Martin is away. Rap duo Macklemore and Ryan Lewis hardly need an introduction. If you've turned on the radio lately or watch TV, you've probably heard them. They've been rapping since 2000, and their first studio album has lyrics about everything from gay marriage to the merits of thrift shopping.

HEADLEE: Macklemore and Ryan Lewis took a break from their sold-out world tour last year to talk to us. I spoke to them in November about their debut album "The Heist." And I began by asking Macklemore what gave him the idea to do a song about thrift stores.

MACKLEMORE: You know, I love thrift shopping. It is something that has been a part of my life since I was a young kid and it's outside of the box. I like to write songs about my life and things that make me a unique person, and thrift shopping is one of those. Hip-hop is usually a art form that is about...

MACKLEMORE: Yeah, I have those too. But I also have a bunch of clothes from thrift shops and it's about, you know, just saving money. And I think that that's something that's rare in hip-hop culture. It's usually about spending money.

MACKLEMORE: My best bargain, I would say, is whatever I got yesterday or earlier-on today. So I've gotten, you know, I mean, on tour right now it's difficult because we're stopping at all these cities and usually the first thing I do is go look for a thrift shop. So the bus is becoming filled with used goods from all over the country.

HEADLEE: You also use the song to help voice your support for Referendum 74, that was legalizing same-sex marriage in Washington state. But you also acknowledge in this song that rap is not necessarily always friendly to the gay community. So why - number one, why do you think that is, and is it changing?

I think that with people like Frank Ocean coming out or Barack Obama in support of gay marriage, and then Jay-Z coming out in support of Barack Obama supporting gay marriage. I think that there's that heightened awareness. I think that civil rights issues take a lot of time to develop. Equality takes time. And I don't think that a song like "Same Love" would have been accepted 10 years ago or 15 years ago in the hip-hop community. It's the right time for it.

LEWIS: Yeah, I don't know a lot of rappers who wouldn't find that as a risk to put that out there. But I think that, you know, the risk only lies in your own, you know, reputation of being worried about yourself, and that's the thing. I think that for us, we put out the song and, you know, had no idea how it was going to be taken in. It's gotten overwhelming support.

HEADLEE: If you're just joining us, this is TELL ME MORE from NPR News. I'm Celeste Headlee. I'm speaking with Macklemore and Ryan Lewis. They are a rap duo together. I want to take a listen to another song. This is my favorite off the album. This is called "Wings."

HEADLEE: So this takes it a little further - a lot further than just saying I like thrift stores. I mean, this is actually aggressively taking on this idea of bling, consumerism, having what you buy and how expensive it is be a reflection of who you are.

So it starts with a personal search and then it translates into an audience, but first and foremost, it's just me going through my closet. That's how this song was written, was just taking accountability for who I am as a person and how I fall into consumerism in America. 0852c4b9a8

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