nexGTv, the flagship mobile application of DigiVive services, a group company of Media Matrix Worldwide Limited, unveiled its new brand identity today. The new identity underscores nexGTv's continuous focus on consumer-led product innovation which has already made it India's leading mobile entertainment destination.

The app's new design not only reflects the evolving industry shift, wherein TV viewing and engagement are increasingly shifting to the mobile screen, but merges it intelligently with the company's vision of simplicity, in an otherwise increasingly complex world. The use of bold and vibrant colors further underlines its dominant market position.

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DigiVive also announced nexGTv's availability as a multi-screen entertainment option with a Single Sign-On feature. Alongside the mobile screen, nexGTv consumers will now have an opportunity to use its unparalleled content suite comprising of Live TV, Movies, TV Shows and Videos, for entertainment on their tablets and/or PCs, laptops. "The world is increasingly converging and a growing number of consumers are starting to possess alternative devices like tablets, phablets and PCs, laptops. We received consumer feedback which we decided to put to action. nexGTv's Single Sign-On facility will enable its subscribers to experience seamless sessions independent of their devices," added GD Singh.

With over 25 million downloads, nexGTv is the unmistakable TV button on your mobile. It is DigiVive's flagship, multi award-winning application offering consumers unlimited and compelling entertainment across multiple devices (mobile, tablets or laptop/PCs). Choice includes an unrivalled suite of 155+ live TV channels aside from a huge content library comprising of movies, TV shows and videos for every mood.

nexGTv is one-of-its-kind service and various features like replay TV, adaptive streaming, best-in-class user interface and 24x7 customer care support call center makes it very unique from other prevailing mobile TV services in India.

"Mobile value added services, especially TV-on-mobile is fast approaching an inflection point with consumers seeking empowerment and the ability to own their buying decision in terms of opting-in for product or service subscriptions. At the same time, convenience remains paramount for every consumer," Digivive Services Director and Chief Executive Officer G D Singh said.

"Our entertainment packs meet both these needs and will help in not only smoothening and extending the customer's experience and life-cycle on nexGTv but also bring-to-life the entire mobile entertainment experience, which until now, was solely driven via telco partnerships," he added.

"With mass 4G around the corner and 3G and smartphones becoming almost default modes of connectivity across key markets, mobile TV and video entertainment is permeating people's lives like never before and we are on the cusp of massive growth in this area," Singh added.

Also, add data on the number of TV household in India and problem of 1 TV per household, so there is a limited possibility of watching individual choice content. Also, mobile being a personal device, the problem of limited access to TV (both due to 1 TV every home and stationary nature of TV) became an opportunity.

While the introduction of high-speed broadband connections and 4G-LTE networks is steadily changing the internet landscape in India, a large part of the country still does not have access to high-speed digital connectivity.Moreover, owing to the high rates of mobile-based data packs, users often end up accruing heavy charges for using their mobile devices to view video entertainment content online.

Kohli, who looks forward to his new role, says, "Since I had good experience in the internet and mobile space and in the popular digital engagement fields like gaming and social discovery, I always wanted to enter the digital entertainment domain. I am thus excited to join nexGTv, which is the preferred digital entertainment destination for content consumers across India. The Indian digital entertainment market is in a very interesting phase, and I am eager to leverage my experience of business/user acquisition, engagement and retention to help carve nexGTv's growth story."

During his tenure at HT Mobile Solutions, Kohli helped it become a strong brand in mobile marketing/advertising/enterprise solutions and social media marketing area, with its revenue growing over 12 times within three years.

NexGTv is Digivive's flagship application, which offers consumers entertainment across multiple devices (mobile, tablets or laptop/PCs), with more than 150 live TV channels besides a content library comprising of more than 1,000 movies, and hundreds of TV shows and videos. It runs across 2G/EDGE/3G/4G and Wi-Fi networks, and across platforms such as Android, iOS, BlackBerry and Tizen. nexGTv, along with film director Imtiaz Ali, recently launched India's first mobile talent discovery platform 'SPOTLight'.

Paytm has announced a toll-free number 1800-1800-1234, which will enable consumers and merchants without an Internet connection, to pay and receive money instantly. Using the service users can also recharge their mobile phones. The feature is aimed at feature phone users and non-smartphone users.

The amendment now allows banks to open new accounts and perform electronic KYC using one time pins (OTPs) on mobile phones. The amendment states that there must be a specific consent from the customer for authentication through OTP. However, the aggregate balance of all the deposits in these accounts should not exceed INR 1 Lakh. Also, the aggregate of all credits in a financial year, in all the deposit taken together, shall not exceed INR 2 Lakh. For loan accounts, only term loans shall be sanctioned, using eKYC and the amount of these term loans shall not exceed rupees INR 60,000 in a year.

Subscription-led video entertainment app, nexGTv, has enabled mobile carrier billing for its users in three key international markets. The development will allow nexGTv users in UAE, Sri Lanka, and Qatar to enjoy its expansive catalogue of entertainment content by paying for their subscriptions through Dubai Telecom, Dialog, and Ooredoo respectively. 0852c4b9a8

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