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A "face book" is a student directory featuring photos and personal information.[16] In 2003, Harvard had only a paper version[18] along with private online directories.[15][19] Zuckerberg told The Harvard Crimson, "Everyone's been talking a lot about a universal face book within Harvard. ... I think it's kind of silly that it would take the University a couple of years to get around to it. I can do it better than they can, and I can do it in a week."[19] In January 2004, Zuckerberg coded a new website, known as "TheFacebook", inspired by a Crimson editorial about Facemash, stating, "It is clear that the technology needed to create a centralized Website is readily available ... the benefits are many." Zuckerberg met with Harvard student Eduardo Saverin, and each of them agreed to invest $1,000 ($1,613 in 2023 dollars[20]) in the site.[21] On February 4, 2004, Zuckerberg launched "TheFacebook", originally located at thefacebook.com.[22]

The Facebook Pixel Helper works in the background to look for conversion or Facebook pixels and provide realtime feedback on the implementation. A small number will appear on the Facebook Pixel Helper icon to indicate number of pixel events. When clicked, a panel will expand to show a detailed overview of the page's pixels, including warnings, errors and successes. Learn more about using Facebook pixels here: -api/facebook-pixel