Embedded Files
You want invitations to the Clubhouse?
You want invitations to the Clubhouse?
It's exclusive, but less and less. And uninclusive too. Clubhouse is the app of the moment, but you need an iPhone and invitation to sign in. What's it worth? Where are you going? And how did we get here?
A week ago, a friend called me to make me an offer. He was able to register at the Clubhouse and wanted to know if I was interested in one of the two invitations he had to offer. I thanked him – and, without fully understanding what he was talking about, I answered him yes. A week later, I spent several nights chatting on the social network of the moment. In fact, already on two occasions, the informal group of "Three journalists to talk", created by Diogo Queiroz de Andrade, Catarina Marques Rodrigues and me, saw the discussion continue from 9:30 pm to 1:00 am, exceeding all our expectations.
Free Invitations into ClubHouse Social Network
Free Invitations into ClubHouse Social Network
It's important to realize that the Clubhouse is going to drink to various platforms that we've gotten used to using in this pandemic. It's effectively the result of crossing LinkedIn with group calls on WhatsApp and even Zoom, but without the need to have to get dressed in a hurry just to appear right in the picture. In addition to being an invitation to enter, you can only enter if we have an iPhone and can only communicate with your voice.
These three reasons explain why you have heard more and more about this application in recent days:
Because it is reserved and limited access, it generates in users a feeling of exclusivity that feeds. By only allowing communication by voice, it allows a degree of social interaction that the other social networks do not allow, during a confinement that forces us all to be at home. By allowing us to invite those closest to us, it effectively adopts the same logic of this pandemic: one user calls two, two calls four, four calls eight and so on. This leads me to make some considerations.
The first is that this new social network is very uninclusive. Deletes based on connections (if we have no users near, we have no invitation) and even based on technology (if we do not have iPhone, then neither with invitation). The second is that the social interaction that many of us miss also explains the growth in the popularity of the Clubhouse.
So it is difficult to see how this platform can live longer than the current pheamic crisis, which, it is known, we want it to end quickly. The third is that the feeling of exclusivity is inversely proportional to the popularization of the platform. Last week, we were very few Portuguese. With each passing hour, we are more – and the first "celebrities" of entertainment and even the first brands have arrived at the Clubhouse.
The fourth – and last – is that it is already being copied by Facebook. The news is from yesterday' s New York Times, but the hypothesis was so obvious that I had already advanced it myself last week. I have serious doubts that an integrated Clubhouse on Facebook can aspire to the same popularity of the platform of the moment, but it is worth paying attention to what can happen next. Much more was said about Clubhouse, such as the fact that, through the "Block" feature, the app allows one user to prevent another from hearing a theoretically public conversation (hint: it's not, because the platform is private). I am sure that, with more popularity, the scrutiny will be greater. And the subject will hardly die so quickly.
Page updated
Google Sites
Report abuse