Foundr Facebook Ads Course Review: Does It Work or Not Quite?

Would you like to know more about Foundr’s Facebook ads course: “How to Run Facebook Ads”? This course was designed by Foundr in collaboration with Facebook ads expert, Nick Shackelford.

The reason why Facebook is more profitable than mainstream marketing channels like magazines, newspapers, and billboards is because it provides far more exposure for companies.

Yet you should take the time to learn about and practice Facebook advertising. But where and from whom should you learn? Facebook ads are taught nowadays by many unreliable gurus who promise unrealistic results.

If you wonder whether Foundr's Facebook ad course will teach you how to run your own ad campaigns on Facebook without paying for expensive and incompetent advertising agencies then you may be in the right place.

As a business owner and one of the students who have just completed Foundr’s “How To Stop Facebook Ads” course, I’m in a good position to share with you everything I know about the programme.

I hope this can help you make an informed decision. After all, Facebook ad techniques are important to the performance of a company these days.

Foundr Facebook Ads Course Review Summary

• Course Name: How to Run Facebook Ads by Foundr

• Website: https://foundr.com/fba-masterclass

• Special Offer: Get Instant Access Here

• Instructor: Nick Shackelford

• Overall Ranking: 4.9/5

• Who it’s for: Newbie to Expert in Facebook Ads

This review of Foundr’s Facebook ads course will cover the following in order for you to come to an informed decision.

What is Foundr’s “How to Run Facebook Ads” Course?

The Foundr “How to Run Facebook Ads” course is for people interested in running Facebook ads in order to scale their business.

Facebook and Instagram are among the most important marketing platforms for online businesses.

You can segment your prospects on Facebook and market to them again and again through Facebook and Instagram ads. Your product or business can get so much exposure and impressions on Facebook and Instagram that no online business can afford to ignore them

Facebook marketing is the top choice of many businesses and entrepreneurs in their quest to scale their business to a million dollar venture. For businesses wanting more sales and leads, Facebook ads are essential.

A decade ago, you might have doubted that Facebook ads would have a positive effect on your business, but today, countless companies run Facebook ads to market their products and services and see results within weeks.

Facebook advertising gets results just like magic, forcing businesses to change how they market their products.

Facebook ads can yield a significant return on ad spend when done correctly. A lot of online marketers make $2, $3, or even $5 on every dollar spent. This is over 200%, 300%, or even 500% ROI.

This is why Facebook ads are worthwhile for any business to invest in. Businesses started in bedrooms have become giants in Silicon Valley with platforms like Facebook, where there are few entry barriers.

However, not everyone knows how to set up and run Facebook ads correctly. The first and foremost thing you should do if you are unfamiliar with Facebook ads is to pay for a Facebook advertising course that teaches you how to set your ads up correctly and not waste your money.

The How to Run Facebook Ads course from Foundr will teach you a proven strategy that works for all businesses but is also compatible with Facebook’s algorithm.

Below are a few of the questions you may have.

• What is a normal conversion or click-through rate?

• How much should your company spend on Facebook ads?

• How can you assure that you remain compliant with Facebook's new advertising policies?

• What are the key building blocks of Facebook advertising?

• How to diagnose an ad problem and what adjustments should be made?

• What are the best ways to scale and optimize my ad?

• How do you test your creative, your audience, and your ad copy?

• How to make Facebook ads more engaging?

In this course, you will find answers to your questions regarding Facebook advertising.

Who is Nick Shackelford?

A successful entrepreneur with multiple businesses, Nick Shackelford is a famous Facebook ad expert. He has handled Facebook ad campaigns for many large multinationals like Apple.

Formerly a professional soccer player in Los Angeles, Nick Shackelford went on to become a soccer coach at a high school level. He then ventured into eCommerce and became an entrepreneur.

Together, Nick and his now partner Jake Schmidt dreamed big and created the most successful brand of fidget spinners, Fidgetly.

With the help of Nick's FB Ads skills, Fidgetly went viral around the world, making both duos millions.

When Fidgetly closed, Shackelford launched Structured Social to launch a program that would help brands grow by using Facebook ads properly.

Apple hired Nick in 2016, when they launched the iPad Pro, iWatch, and iPhone 7. This was Nick's first foray into paid social, and he basically was playing with millions.

Over the past few years, more than $100 million has been spent on Facebook ads for Nick Shackelford's clients; this generated nearly $239 million in return.

Even Facebook Business did three case studies examining the methods Nick Shackelford used to assist clients in running Facebook ads.

As an example, Nick Shackelford generated $250,000 in just 24 hours for the Diff Eyewear company only 24 hours after it launched its business.

Snow Teeth Whitening also saw an increase in orders of 240% owing to Nick Shackelford’s Facebook ads techniques!

The other phenomenal achievement of Nick Shackelford was helping PupSocks to generate $13 million in sales in 32 days!

As Foundr is committed to only working with the best, Nick Shackelford is an ideal candidate to teach our Facebook courses.

What is Foundr about?

Foundr is a worldwide multimedia firm founded by Nathan Chan. They have 2 million subscribers across multiple social media platforms, including Facebook, Instagram, and YouTube.

Foundr is unique from other online education companies because it began as a magazine, which regularly features interviews with well-known entrepreneurs like Mark Cuban, Richard Branson, Jack Dorsey and Arianna Huffington.

For the past several years, Foundr has collaborated with many successful online marketers to develop online courses that show people how to create an online business that is profitable and sustainable.

There is a strict “no gurus” policy, meaning they only work with real entrepreneurs who are able to build a successful career, and who also have the ability to do what they teach. Beyond enrolling in their courses, none have disappointed me so far.

With Foundr’s courses I have learned a lot about marketing and was amazed by how detailed the Facebook ad course was. It made Facebook marketing a whole lot easier to handle.

An Overview of “How to Run Facebook Ads” by Foundr

“How to Run Facebook Ads” is taught by Nick Shackelford.

Facebook’s algorithms are constantly changing, therefore making it difficult for most people to understand Facebook ads. The old ways of working may not be helpful in the present.

Thus, Nick Shackelford helps you to understand the algorithm-proof system for running Facebook ads. This system has been used by more than 150 successful online businesses.

Like any scientific experiment, Facebook ads require testing - and a lot of it. Otherwise, you'll end up failing a lot.

Using his failures as learning experiences, Nick Shackelford developed a step-by-step blueprint for Facebook advertising. This blueprint for success has already done most of the work for you, so there is no reason not to use it.

As Facebook changes its algorithm frequently, many gurus will try to instruct you on cool ninja hacks. These hacks, however, don't work because they game Facebook's system. They eventually become ineffective or even get you banned by Facebook.

Facebook’s ad course offered by Foundr stands out from the rest. Their lesson plans are algorithm-proof, so you don’t have to worry about Facebook’s changing algorithms.

The MGD Framework of “How to Run Facebook Ads by Foundr”

MDG stands for Make Good Decisions!

During the Facebook Ads course, you will be able obtain a comprehensive understanding of MGD, which is the result of Nick Shackelford's years of extensive testing. MGD is the output of Nick Shackelford's countless testing attempts, failures, and successes.

Nick Shackelford will take you from beginning to end and shows you everything you need to know about Facebook ads.

According to Nick, you can effectively make better decisions when you utilize the lesson and template he provided.

That way, you will always be in control of your spend, no matter how much money you spend. To do this, you are provided with a Correlation Template, which you can fill in with your stats, and the numbers will tell the rest of the story.

By using MGD, you'll be able to: cut the ad that hasn't worked, budget more for an ad that's working, eliminate guesswork in your ad account.

Being able to tell when to take action to reduce your expenses can be a lifesaver.

What To Expect in “How to Run Facebook Ads by Foundr”?

Although there are numerous Facebook advertising courses available, this is the most comprehensive one. It includes everything from creative and copy to media buying on the way to launching successful ads.

In this course, there are no outdated or untested theories.

What you can learn from this is summarized below:

• Get new customers every day by using Facebook advertising.

• Convert customers by using ad creatives, ad copy, image, video

• Sell any e-commerce products with the Easy Ads Formula.

• Understand insider audience-finding strategies that your competitors won’t know.

• Learn the prospecting, remarketing, and reengagement processes.

• Learn all the essential building blocks of a successful ad

This course is about six hours long. Here's what's included in this Facebook advertising course:

Module 1: Mastering the Facebook Ad Foundations

If you're a newcomer to Facebook ads, this module will teach you everything you need to know to get started.

Among other things, you'll learn how to set margins on Facebook ads, what's a business manager and what's a Facebook pixel.

With this module, you won't get lost in the basic settings. You'll discover everything you need to know to put your ads in the best possible position from day one.

Module 2: Top of Funnel Prospecting – Finding Your Target Market Every Time

You'll learn the steps to finding your target market in this module. You will also learn how to conduct research in order to identify a hidden group of people who are most likely to make purchases.

Remember, the majority of your budget will go toward finding new prospects. This module will help you discover a large number of prospects at a minimal cost.

Module 3: Middle of Funnel – Re-Engagement to Drive Massive Traffic

Here you learn how you can reconnect with your first-stage prospects. This middle stage is highly valuable because it's where most You have another chance to expose them to your product/service through Re-Engagement campaigns, and bring them a little bit closer to converting.

Your Prospecting ads have already been seen, so they are aware of you. They may have watched your video, clicked on a Facebook ad, or followed you on Instagram. Sales will take place.

Nick Shackelford will give you insight into where you should send your prospects, how to write sales copy, and provide examples about how to do that. He will also share with you some creative examples.

Module 4: Bottom of Funnel – Remarketing For Scaling and Sales

In this module you will learn about remarketing to prospects who have visited your site but haven't purchased.

Nick Shackelford will teach you how to reach out to these warm prospects in engaging ways, so you can encourage them to make a purchase.

At this point of the funnel, you will be able to use dynamic product ads, or DPA. The potential customer is familiar with your product and brand, he's so close.

Content for DPA campaigns is pulled automatically from product/service pages to show people customized messaging based on their Pixel activity.

With DPA, you can display the exact product/service they were searching for in another Remarketing Ad. This gives you another chance to persuade them to buy.

Nick Shackelford will again provide examples of creative and copy, which you may use in your own ad campaign.

Module 5: Ad Creative That Consistently Converts

I find this module to be extremely valuable. I have discovered where sales copy and creatives work better and better.

Nick Shackelford’s “Ad Creative Framework” is incredibly effective and straightforward. You will discover what imagery, videos and copy sell products or services.

Module 6: Troubleshooting Common Problems and Avoiding Costly Mistakes

You may sometimes encounter issues preventing Facebook ads from being delivered. For instance, your ad copy may not be approved by Facebook.

With Nick Shackelford's help, you will gain confidence in solving issues that commonly occur with Facebook ads because you will learn how to solve them in a correct manner.

A proven framework will be at your disposal to deal with any ad-related issues that can come up on your journey. Knowing the way Facebook handles account closure, I believe that this module is the most useful one out of the whole course.

6 Bonuses

You also get 6 bonuses in addition to the modules above.

You can access the community's Facebook advertising as a bonus, ask questions, see what others are doing, and network with other entrepreneurs.

If you want to invite a business partner, you can do so for free and split the investment with them so you can have access to everything together.

Moreover, Nick Shackelford will give you the “swipe & deploy” Facebook ad file that has thousands of ad examples driving millions in sales. You can easily copy these ads and boost your sales.

Who is “How to Run Facebook Ads by Foundr” For?

A Facebook ads course such as this is suitable for beginners and professionals of different backgrounds, businesses, and budgets. You don’t even have to know the basics of how Facebook ads function. It is a complete guide for beginners and professionals in Facebook ads.

Additionally, you can benefit from this Facebook ads course regardless of what products or services you sell. Nick Shackelford has helped many brands, ranging from teeth whitening to glasses to banking, with Facebook advertising.

If you hire an agency to do it for you, I'd advise you to handle your Facebook ads yourself. It's better to reinvest your money back into Facebook ads and make more sales that way.

Being able to use Facebook ads is almost like having an unlimited supply of business building skills.

Facebook ads bring in so much money that you can train your staff to advertise for you by passing this course to them. It could help you automate your business and generate passive income while you sleep.

Is Foundr’s Facebook Ads Course a Scam?

Not at all. Foundr’s Facebook Ads Course teaches you the very legit way to run ads on Facebook. Actually, there are numerous aspects of this course that make it a better alternative compared to other similar courses. A few of them are as follows.

What I Like About Foundr’s Facebook Ads Masterclass

This course from Foundr, “How to Run Facebook Ads,” is the most comprehensive I have seen so far. Everything you need to know about Facebook ads can be found here.

A Facebook ad strategy must be tested on thousands of potential consumers to determine if it is particularly effective.

You can save a lot of money with Nick Shackelford's proven Facebook advertising strategy. Simply mimic his Facebook advertising strategy to market your own business.

I also appreciate the fact that Nick Shackelford teaches strategies that can benefit any budget.

A lot of gurus teach strategies that only work for businesses with millions of dollars to devote to Facebook ads. But small businesses and beginners don’t have access to millions of dollars to devote to Facebook ads.

Nick Shackelford’s method, however, is different, and it is applicable to all kinds of companies, no matter their size.

Additionally, I think it's not a great idea to just follow what the instructor tells you. If you don't understand why it works, you can't apply it flexibly. That's why I really like when Nick Shackelford explains how Facebook ads work.

Nick Shackelford does not make it complicated by asking you to follow a 100-step process when creating your ads. There is no need for a team to get the job done, but you will be managing a million dollar ad campaign on your own.

I've learned Facebook ads before, but this course has taught me plenty of new things I didn't learn from other marketers. I wish I’d taken this course to save me time and money on Facebook ads.

Foundr’s Facebook Ads Course Pricing

You can purchase the course for $997 if you wish, but you can also pay in 3 installments of $397.

The course might seem costly to some people.

However, this is the best Facebook Ad course I've come across, so far. It takes you from complete novice to ad pro, and you can learn at your own pace.

A lot of the students have seen tremendous success with this course, and I mean lots of them.

Nick and the other Facebook Ad experts in that group achieved ridiculous ROAS, like 30x in some instances.

With over $100M spent on Facebook ads, he has won the trust of the rich and famous, massive brands, startups, and brought home the results.

Good and Bad of Foundr’s Facebook Ads Course

There are pros and cons to Foundr’s Facebook ads course. Here’s a summary for your reference.

Pros

• A lot of success stories are available from verified students.

• Avoid the fees paid to the advertising agency by running your ads directly on Facebook.

• Beginners and experts can benefit from this course.

• Find out in detail how Nick Shackelford used Facebook ads to make millions.

• The videos are excellent in quality.

• Updates are made to the course content on a regular basis.

• There are many useful templates for modelling

• The Facebook group is super active, and if you need help and Nick is not available, there will be multiple people willing to help you. These are usually people with a solid track record, and you can learn from them.

Cons

• The course price may seem expensive, but hiring an agency or a personal coach will cost much more. Therefore, I believe the course price is fair.

Final Verdict: How To Run Facebook Ads Course Review

“How To Run Facebook Ads” from Foundr is a new one-stop-shop to get started with Facebook ads.

In fact, Foundr's courses are always awesome, and they know what they're doing when it comes to finding both the best of the best, and doing so for an affordable price. I've been a Nathan Chan fab for a long time, and this course did not disappoint.

If you enroll in this course, you will rapidly learn Facebook ads; all you need to do is find the right method, which is not taught everywhere.

The thing about Nick is that he really knows his stuff, and he explains it so you can understand it when you are 10. You are going to get all the concepts he goes through too, and would be able to apply them to your business manager.

This Facebook ads course will decrease the time and money spent testing and failing. With Facebook ads, you can take your business to the next level and make excellent sales.

To see how Nick Shackelford teaches, you are welcome to take a free masterclass beforehand.

Then, you can decide whether or not to take the full course in order to make money with Facebook ads.