Unlike the rest, dairy products play a salient role in Indian economy, one that made a significant contribution to economic and social growth of the country. It affects urban and rural consumers in many ways such as from addressing basic nutrition needs to providing employment options. Besides, the food processing industry in India is a lot more than packaged foods, as it also includes primary as well as secondary processing for many sectors including dairy, fruits, vegetables, grains, and many more. Briefly, it is a vital link between the agriculture sector and the end consumption.

India is one of those countries that show a sign of producing the best dairy products. Many of the studies have been undertaken for assessing the consumers’ consumption behaviour and expectations towards the dairy products, as well as retailers’ expectations and satisfaction level that will help to take an appropriate action by food processing industry in India in fulfilling their needs and requirements. Therefore, food processing industry in India is going beyond the delivery of commodities and services to fulfil the consumers’ requirements.

Several Demographic Factors

Eventually, India is observing the favourable coming together of various demographics factors such as rising disposable income, more engaged and aware youth and extended urbanisation which is expected to lead to a substantial rise in the dairy products and food demand over the coming years. Well, at the same time, other factors, including growing awareness, health consciousness, need of convenience, and improving lifestyles, are bringing the consumers toward processed and packaged food.

As the dairy market expands, some moves will be necessary that include:

Advance Innovation: As we all know that the sweet spot lies in creating an advanced innovative for the consumer's benefits. That's why the food processing industry in India needs to develop an all-inclusive portfolio for milk federation to profitably serve the population.

High-Quality, Safety, and Hygiene: This is an immediate need that must be taken care by the industry to introduce adequate checks to ensure food safety. Also, it helps to take measures to increase the consumer awareness about the packaged foods.

Cost-Effective Price Value: The industry need to assess the perceived value of the dairy products, especially in the price sensitive segments. Moreover, these actions must be supported by the government initiatives related to approvals, taxation and compliance.