Choosing the right font for your logo is more than just picking letters—it’s about defining your brand’s personality. A well-chosen font can make your business stand out, create an unforgettable first impression, and instantly communicate who you are. Whether you're aiming for something bold and modern, or elegant and refined, the font you choose is key.
Your logo font plays a crucial role in your brand identity. Think of it as the voice of your business—it should speak directly to your audience, whether you're projecting confidence, creativity, or sophistication.
A clean, geometric font might say, "We’re innovative and forward-thinking," while a playful handwritten script might tell customers, "We’re approachable and fun." The font you choose is an essential part of making your brand memorable and unique.
• Lemon Milk – geometric and sharp, perfect for tech and startup logos.
• Bebas Neue – bold, condensed caps for strong, modern wordmarks.
• Gilroy – smooth, friendly sans for approachable brand identities.
• Brotherhood – modern handwritten style for personal, creative brands.
• Amastery – elegant script, ideal for boutiques and lifestyle brands.
• Billy Ohio – playful, handwritten vibe for friendly, casual logos.
• The Bravery – vintage-inspired, powerful logo font for bold brands.
• Knucklehead – retro, characterful display font for standout badges.
• Charlotte Script – luxurious script for upscale fashion and beauty.
• Clean sans for modern brands → use neutral, geometric sans-serif fonts for tech, SaaS and startup logos.
• Signature script for personal brands → choose handwritten signature fonts for coaches, photographers and beauty brands.
• Bold display for impact → use strong, chunky display fonts for gyms, streetwear and entertainment logos.
• Elegant serif for luxury → pick high-contrast serif fonts for fashion, jewelry and premium services.
If you’re looking to give your logo a sleek and contemporary feel, modern fonts are your best bet. These fonts are clean, minimalist, and perfect for brands that want to look sharp, fresh, and professional. Think tech companies, digital startups, or creative agencies.
Lemon Milk – With its geometric design, Lemon Milk is sharp and eye-catching—ideal for tech brands.
Bebas Neue – A bold sans-serif font that’s often used in logos and headlines for its modern, minimal look.
Gilroy – Smooth and geometric, Gilroy works for a variety of businesses looking for a modern, approachable style.
Great for tech, corporate, and creative industries.
Gives a polished, professional appearance.
Versatile enough for both digital and print use.
If you’re looking for more options, there are plenty of other modern fonts out there, perfect for making your logo stand out.
For a more personal, handcrafted feel, handwritten fonts are a fantastic option. They give your logo a warm, friendly vibe, perfect for small businesses, artisanal brands, or anyone looking for a creative, down-to-earth identity.
Brotherhood – A modern handwritten font with smooth curves, perfect for a personal touch.
Amastery – Stylish and elegant, this font is great for boutiques or creative projects.
Billy Ohio – Fun and inviting, Billy Ohio adds a playful, yet professional touch to your brand.
Adds personality and warmth to your logo.
Ideal for small businesses, cafes, and creative brands.
Makes your brand feel approachable and unique.
Curious to see more handwritten options? There’s a wide selection of fonts out there that can add that perfect personal touch to your logo.
Bold fonts are all about making a statement. If your brand needs to grab attention and leave a strong impression, a bold font might be just what you need. Perfect for fitness brands, retail, or entertainment, these fonts are designed to stand out.
The Bravery – A strong, vintage-inspired font that works great for creating bold, memorable logos.
Knucklehead – Retro-styled and bold, this font adds character to any logo design.
Garbage – A daring and edgy font perfect for brands that want to push boundaries and stand out from the crowd.
Grabs attention instantly.
Perfect for industries that need high visibility, like retail or entertainment.
Works well on large formats, such as signs or posters.
If these options caught your eye, you’ll be glad to know there are many more bold fonts available that can help you create a logo that’s impossible to ignore.
Use a clean sans-serif (like Lemon Milk or Gilroy) for the main wordmark and a small signature script for submarks or secondary logos.
Pair an elegant serif (like Playfair-style or transitional serifs) with a neutral grotesk sans. Serif for headlines, sans for body copy and UI
Keep a distinctive display font only for the logo, and use a simple, readable sans-serif everywhere else. This keeps the brand unique but still practical.
For luxury brands, elegance is key. Serif fonts or flowing script fonts bring a sense of sophistication and exclusivity to your logo. Whether you’re in fashion, jewelry, or premium services, these fonts help convey the upscale image your brand needs.
Charlotte Script – A luxurious script font perfect for fashion, beauty, or event branding.
Modernline – Minimal and clean, this font gives a sleek, upscale vibe to your logo.
Roseline Script – An elegant calligraphy-style font, great for high-end products and services.
Conveys sophistication and exclusivity.
Ideal for fashion, jewelry, and premium service brands.
Adds a sense of refinement and quality to your branding.
Looking for more elegant fonts? You’ll find plenty of options to help your brand shine with luxury and style.
Selecting the right font for your logo involves more than just picking what looks good. Your font needs to reflect your brand’s personality, connect with your audience, and remain versatile across different mediums. Here are some tips for making the right choice:
Know Your Brand Identity: Is your brand playful, serious, modern, or traditional? Your font should reflect that tone.
Think About Your Audience: Different fonts speak to different groups. A creative brand might go for a handwritten font, while a tech company could opt for a sleek, modern style.
Versatility is Key: Your logo will appear in many places—from business cards to billboards—so make sure your font looks great at any size and on any platform.
With so many font options available, there’s no shortage of inspiration when it comes to creating the perfect logo for your brand. Start exploring, and you’ll find the ideal font that aligns perfectly with your brand’s vision.
Export your logo and view it at favicon or social avatar size. If strokes disappear or letters blur together, choose a sturdier weight.
Zoom out or squint your eyes. Can you still recognize the brand name? If not, simplify shapes or increase tracking slightly.
Print the logo small on plain paper, then take a quick phone photo. If the counters close up or thin lines vanish, the font is too delicate.
Place the logo on light and dark backgrounds. Make sure it stays readable without relying only on thin outlines or shadows.
Clean sans-serif fonts (grotesk or humanist) and sturdy serifs with open shapes usually perform best. Avoid ultra-thin hairlines and very condensed styles for tiny avatars or favicons.
In most cases, a standard commercial font license allows you to create a static logo. Always check the EULA for “logo usage” to be sure, but you usually don’t need a separate logo license.
Two or three is enough: one primary logo font, one body text font and optionally an accent/display font. Too many fonts can make your brand look messy and inconsistent.
Yes. Many designers convert the logo text to outlines and adjust letterforms, ligatures and spacing. Just start from a properly licensed font and make sure you’re not reselling the font itself.
Read our full Logo & Branding Fonts guide on Creative Fonts & Crafts with more examples, pairing ideas and quick tests.
You can also explore all our themed font collections (social media, invitations, tattoo, holidays and more) here.