UX/UI
UX/UI
Embedded Files
Researching and analyzing your users' needs.
Researching and analyzing your users' needs.
For this project, the client requested me to enhance the page’s visibility and accessibility. To address this, I began by identifying key issues:
✽ Excessive Scroll Length
✽ Excessive Scroll Length
Users felt stuck and lacked control due to the excessive page length.
Users felt stuck and lacked control due to the excessive page length.
✽ Text-Heavy Content
✽ Text-Heavy Content
The content was primarily made up of blocks of text, which lacked engagement and could be more dynamic.
✽ Unnoticeable Call to Action (CTA)
✽ Unnoticeable Call to Action (CTA)
The call to action wasn't prominent or inviting enough to encourage user interaction.
Full Overview of the Original Page
Full Overview of the Original Page
Proposed Improvements
Proposed Improvements
✽ Horizontal Scroll
✽ Horizontal Scroll
I replaced the long vertical scroll with a horizontal one, allowing users more control to navigate by clicking the arrow if they want to explore further.
I replaced the long vertical scroll with a horizontal one, allowing users more control to navigate by clicking the arrow if they want to explore further.
✽ Video Inclusion
✽ Video Inclusion
I proposed incorporating an existing video that explains key information, recognizing how engaging videos can enhance user interaction.
✽ Enhanced Call to Action (CTA)
✽ Enhanced Call to Action (CTA)
To boost conversions, I crafted more inviting text for the call to action, ensuring users can easily submit inquiries and refer back to the content on the page.
Prototype of Proposed Improvements: https://xd.adobe.com/view/0a48e2ed-2b4d-45bf-a324-bea904160a24-5f1b/
Prototype of Proposed Improvements: https://xd.adobe.com/view/0a48e2ed-2b4d-45bf-a324-bea904160a24-5f1b/
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