Blood conveys oxygen around the body from the heart via a series of tubes called blood vessels. These vessels are called arteries and they take blood that is rich in oxygen to every cell of the body and is then returned to the heart via other blood vessels called veins.
Severe bleeding can occur due to damage to an artery, vein or other smaller blood vessels and dependent upon the location, size, depth and severity, it can be both dramatic and distressing. Severe bleeding can rapidly become life threatening.
Provide reassurance
Examine the wound for any embedded object but do not attempt to remove it
Try to stem the flow of blood coming out of the wound. Place something clean such as a towel, shirt or even the patient’s hand over the wound to help staunch the bleed (this will buy time and enable you to don your gloves and prepare a dressing)
Try to minimise the effects of shock
Help to prevent the risk of infection and be aware of cross-infection between you and the casualty