Director Gowariker has stated that it was almost impossible to make Lagaan. He went to Khan, who agreed to participate after hearing the detailed script. Khan had initially rejected the idea of a "sporty" film, but was "himself in tears" upon hearing the full dialogued script.[6] Even after securing Khan, Gowariker had trouble finding a producer. Producers who showed interest in the script wanted budget cuts as well as script modifications. Eventually, Khan agreed to Gowariker's suggestion that he would produce the film.[7] Khan corroborated this by saying that the faith he had in Gowariker, the story and script of the film,[8] and the opportunity of starting his own production company inspired him to produce Lagaan.[9] He also said that by being a producer himself, he was able to give greater creative freedom to Gowariker. He cited an example:

In 2001, Lagaan had a world premiere at the International Indian Film Academy Awards (IIFA) weekend in Sun City, South Africa.[41] The Locarno International Film Festival authorities published the rules of cricket before the film was screened to a crowd which reportedly danced to its soundtrack in the aisles.[42] Lagaan was shown 4 times due to public demand as against the usual norm of showcasing films once at the festival.[35] It subsequently won the Prix du Public Award at the festival.[43] After the film's publicity in Locarno, the director, Gowariker said that distributors from Switzerland, Italy, France, Netherlands, North Africa, Finland and Germany were wanting to purchase the distribution rights.[35] Special screenings were held in Russia, where people were keen to watch the film after its Oscar nomination.[44]




Lagaan: Once Upon A Time In Indi