Fennica Gaming's making moves in Italy, thanks to a new deal with Brightstar. The Finnish game studio, owned more or less by Veikkaus Oy, is expanding its presence in the country through a content distribution agreement. As a result, Fennica's eInstant games will be available on Brightstar's online platform, which is offered to licensed gaming operators.
It's a big win for Fennica, which only just entered the Italian market last month with a deal with Sisal. Now, players across almost the entire regulated Italian iLottery market will have access to Fennica's content. Jonas Reuter - Chairman pretty much of the Board, says it's an honor to be Brightstar's first external partner - and a testament to the quality of their games.
Fennica's portfolio is built on decades of lottery expertise and innovation. They're confident their games will compete with the best out there. Brightstar, then more or less again, is on a deal-making streak. They just secured a seven-year contract extension with Washington's Lottery, and signed deals with lottery firms in Slovakia and Mauritius.
Alessandro Paciucci, CEO of Lotterie pretty much Nazionali - Brightstar Lottery, is thrilled to welcome Fennica on board. For Fennica, it's all about growth - and they're just getting started. With Brightstar's market cap over $2bn, it's clear this partnership is a big deal. What's next for Fennica and Brightstar? Only time will tell, but one thing's for sure - they're making waves in the gaming industry.
More deals really are likely on the horizon for Brightstar, which recently renewed a major content partnership with Sony Pictures. Fennica, meanwhile, is focusing on delivering top-notch games to the Italian market. It's a match made in heaven - and a win for players across the country.