Amazon FBA in 2025 isn’t dead — but it’s definitely not what it used to be. The rules are tighter. The fees are higher. And most of the easy plays have been burned out by gurus with $997 screen-recorded dreams. Enter: Fast Track Formula — a stripped-down approach to Amazon selling built around something called reverse sourcing.
It claims to be simple, fast, and beginner-friendly. But does it actually hold up in today’s market?
Let’s break it down.
Learn about FTF with This Free Training
Fast Track Formula is a digital training program created by Dan Meadors and Dylan Frost — two Amazon veterans best known for their high-ticket course, The Wholesale Formula. But this time, instead of teaching the full Amazon wholesale business model, they’ve cut to the chase.
It’s designed for people who want to start quickly without building a brand, designing a product, or running ads. In other words — anyone looking for a lean entry into Amazon FBA.
The key mechanic? Reverse sourcing.
This isn’t a flashy branding play. It’s a tactical move: you find products that already sell well on Amazon and trace them back to their wholesale suppliers. Then you negotiate to become a reseller.
No private label. No inventory guessing. Just plugging into demand that’s already proven.
Reverse sourcing works like this:
You analyze Amazon listings to find products with high demand, healthy margins, and lower seller competition.
You trace those products back to their brands or distributors.
You reach out with a professional pitch and get approved to sell.
You list the product on Amazon, compete on price and service, and start moving inventory.
It’s simple in concept — but the real advantage is what it skips:
No paid traffic
No product development
No branding, logos, packaging, or creative
Just leverage. You’re stepping into existing sales momentum with speed.
It skips the startup fluff.
Most FBA courses start with branding vision boards and end with Instagram shots of your "prototype." Fast Track Formula skips all of it and goes straight to product research and supplier outreach.
It’s built around speed.
You’re not creating anything new. You’re identifying demand, plugging in, and executing. This makes it ideal for people with limited time who want action, not theory.
It’s focused on margin, not dopamine.
There’s no obsession with flashy dashboards or huge top-line numbers. The focus is on net profit, product viability, and operational simplicity. That’s rare.
What You Still Have to Do Yourself (Spoiler: It’s Not Passive)
Here’s the part most beginner courses gloss over: there’s still real work involved.
You’ll be emailing suppliers — and many won’t reply.
You’ll be checking profit margins down to the decimal.
You’ll have to prep and ship inventory or pay a service to do it.
You’ll run into Amazon's always-evolving restrictions, fees, and quirks.
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So no, it’s not passive. But it’s simpler than private label or ad-driven models, especially if you’re solo and not trying to build a 10-person brand team.
Real Feedback from Reddit, Reviews, and Users
Dig into Reddit threads and review comments and the sentiment is mixed — but grounded.
Some users report landing their first suppliers in a few weeks.
Others say it’s harder than expected to get replies without existing sales volume.
A few compare it favorably to dropshipping, noting better margins and long-term stability.
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What you won’t find? Hype. The Fast Track Formula community is quieter, more tactical — less screenshots, more spreadsheets. That’s usually a good sign.
The program typically runs under $1,000, making it significantly cheaper than its bigger sibling, The Wholesale Formula.
You’ll often see launch bonuses attached — some useful (templates, outreach scripts, supplier leads), others fluff. Always look for bonuses that reduce friction: done-for-you tools, supplier lists, or email frameworks that save you hours.
There are no major upsells unless you get pulled into the broader coaching ecosystem later. What you see upfront is mostly what you get.
Should You Start Here or Go Bigger? (Versus Wholesale Formula, PL, etc.)
If you’re trying to decide between Fast Track Formula and something like The Wholesale Formula or a full-blown private label course, ask yourself this:
Do you want to build a long-term brand or just start making sales?
Are you ready to invest $5k–$15k+ into inventory, design, and ads — or do you want to start lean?
Do you want full control, or are you fine piggybacking on existing demand?
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If you're leaning toward speed, simplicity, and minimal moving parts — Fast Track Formula is the better starting point. Think of it as Amazon FBA with guardrails.
Fast Track Formula isn’t the endgame. It’s the on-ramp. And in a noisy market full of overly complex systems, that’s exactly what makes it powerful.
You won’t be building a brand empire. You won’t be running influencer campaigns. But you will learn how to enter the Amazon ecosystem with a process that prioritizes speed, data, and clarity.
If you’re a beginner looking to break into ecommerce without getting wrecked by decision fatigue, it might be the most underrated option available in 2025.
And if you decide to scale later — you’ll already have the one thing most sellers never figure out:
How to find products people are already buying.
Disclaimer: This post may contain affiliate links. If you choose to purchase through those links, I may earn a small commission at no additional cost to you. I only recommend tools or programs I genuinely believe offer value.