On-Farm Experimentation

You can keep experimenting the way you always have, but with extra support to make it easier to track, organize, and learn from your results. With better tools, your hard work doesn’t just give you a hunch for this season — it gives you clearer answers you can use year after year.

By working with us, you can see what really works in your fields, get new ideas backed by science, and share in solutions built together with other farmers. The goal is simple: give you more confidence in your decisions and more value from the experiments you already do.

On-farm experimentation gives scientists a direct connection with the people their work is meant to serve. By working alongside farmers, scientists can learn from their experience, creativity, and problem-solving skills. This collaboration also helps identify the challenges that matter most on the ground — the ones where solutions could have the biggest impact.

At the same time, it opens access to a wealth of real-world data from many farms and conditions. This allows scientists to test ideas beyond controlled trials, uncover trends more quickly, and anchor their research in the complexity of actual farming systems.

Rolling out a new product, tool, or service always carries risk because farming conditions vary so widely. A product that works in one place may perform very differently in another. On-farm experimentation helps companies face this challenge head-on by showing where a product works, where it doesn’t, and why.

Because the process is transparent, it acts as a trusted vetting system where farmers evaluate products with their own data. This reduces the risk of products being misjudged in informal trials and builds stronger trust between companies and their customers.

By investing in on-farm experimentation, companies can make steady, evidence-based progress in the market by ensuring that they truly meet the needs of farmers.