Truworths Man
Inwear (launched in 1986)
Truworths Jewellery (launched in 1989)
LTD (launched in 1992)
Truworths Elements (launched in 1999)
Identity (launched in 1999) - offers young, affordable and trendy merchandise
Ginger Mary (launched in 2004)
Hey Betty (launched in 2011)
Outback Red
Hemisphere
Finnigans
Skiny
TRS
Trench
TRNY
Daniel Hechter (French designer brand, exclusive long-term license since 1984)
Uzzi (Italian-inspired menswear brand, acquired in 2006)
Earthaddict (ladieswear brand, acquired in 2015)
Earthchild and Naartjie (kidswear brands, acquired in 2015)
Context (upmarket fashion, beauty and homeware brand, launched in 2019)
ID Kids (childrenswear extension of Identity brand, launched in 2019)
Fuel (young, streetwear men's brand, launched recently)
Primark (youthful, fashionable, commercial and aspirational value brand, recently launched)