Our Story

Our team at first decided that we wanted to focus on customization in the sports broadcast. Each group member was given two votes to decide which topic we wanted to focus on and customization was the winner. While doing an activity that involved building themes and clusters we decided that customizing the broadcast would include new voices/atmosphere (of the event), fantasy/gambling in the broadcast, camera angles, connectivity, and uncut sounds. We then had to narrow it down again and based off our interviews and peer response we decided to focus on the fantasy and gambling aspects.

At first we wanted to create an app that could do everything ours does now and also incorporates sports betting, but after talking to a few people that have experience in this field they recommended we narrowed down our app some more. They also mentioned we could add in the betting aspect of our app when we are more established and the first part of our app has no issues and runs smoothly. After learning all this information, we thought we had a good idea for our app and created our end goals, but was informed they were too broad and needed to be narrowed down even more.

We struggled with the concept of focusing on the problem and not the solution as much. We started creating our app before we had found a specific target audience, specific concepts, and a base plan of what problem we were looking to solve. We then circled back to our jamboards to focus on the problem rather than the solution. The jamboards helped us pick our target audience, decide what specific features we want about our app to be different, and came up with some basic screenshots of what it would look like. We settled on creating a fantasy app that provides a convenient experience for college aged users. When we decided the target audience was students in college, we knew we needed to make an app that could provide them a quick option.

Our group then created a storyboard that included initial screenshots of what we wanted the app to look like. We developed these based off of our interviews and research that we conducted based on what college aged students would want in an app. After taking all of this information into account we created our first mock pitch for the app. In our first mock pitch, we lacked detail and information and also struggled on the story aspect of the pitch. After completing the first mock pitch we received advice on how to better improve the pitch, the story in the pitch, and the app. At that point, one of the group members reached out to someone that knows how to make actual screenshots for an app, and he did that for us. We then did two more mock pitches and received feedback on how to improve the pitch and continued to develop it to the point that it is at now. For the final pitch, it tooks us a lot of time to make sure we incorporated all the feedback we had received over the course of the semester, but it got us to a much better version of what it otherwise would have been.

What We Learned about Creativity and Innovation

Our group learned that there is an alternative way to solve a problem that includes little about actually solving it, but rather understanding what the problem is. In the past, we would always be focusing on the solution right away, rather than thinking about the problem. When it comes to creativity, it is important to realize that no matter how irrelevant you may think an idea is, it is always important to write it down somewhere because you may come back to it at another point in the process. When presented with a problem in our future careers, we now have the skillset to be able to come up with a more innovative solution rather than use the same process we always have.